Pureology is a brand that is primarily known for its haircare products designed specifically for color-treated hair. However, that does not mean that their products are exclusively for color-treated hair. While Pureology's formulations are specifically tailored to address the unique needs of color-treated hair, many of their products can be beneficial for anyone looking for high-quality haircare. Pureology's products often focus on providing hydration, color protection, and overall hair health, which can be beneficial for individuals with or without color-treated hair. It's always a good idea to read the product descriptions and choose the ones that align with your specific hair concerns and needs.