Creating a viral marketing campaign for lip serums requires a deep understanding of the product, its unique selling points, and the target audience. Here are a few strategies that could make your campaign go viral:

1. **Educational Content**: Create engaging and informative content that explains the science behind your lip serums. As a chemical scientist, I can provide detailed information about the ingredients used, their benefits, and how they interact with the skin. This could be in the form of blog posts, infographics, or short videos.

2. **Influencer Partnerships**: Collaborate with beauty influencers who align with your brand values. They can create tutorials, reviews, or challenges using your lip serums. This not only increases your product's visibility but also builds trust with potential customers.

3. **User-Generated Content**: Encourage your customers to share their experiences using your lip serums. They can post before-and-after photos, write reviews, or share their skincare routines. This authentic content can be shared on your social media platforms, creating a sense of community and trust around your brand.

4. **Interactive Quizzes**: Create a fun, interactive quiz that helps customers find the perfect lip serum for their needs. This not only engages your audience but also provides valuable insights into their preferences and skincare needs.

5. **Giveaways and Contests**: Host a giveaway or contest on social media where participants have to share your post, tag friends, or create their own content related to your lip serums. This can quickly increase your reach and visibility.

6. **Virtual Try-Ons**: With the advancement in technology, you can provide a virtual try-on feature on your website or app. This allows customers to see how different lip serums would look on them, increasing engagement and potentially boosting sales.

Remember, the key to a successful viral marketing campaign is to create content that is shareable, relatable, and resonates with your target audience. It's also important to monitor the campaign's progress and adjust your strategies as needed.