Best Eco-Friendly Beauty Brands

5 Mins read

The best eco-friendly beauty brands are now all the rage, and it’s easy to find one that fits your skin type.

You won’t have to sacrifice amazing quality for a company that shares the same eco-friendly mission you do.

Your money will go a long way, and it will help the environment while doing your part.

Best Eco-Friendly Beauty Brands

1. Tata Harper

Tata Harper is a Vermont-based brand that has been around since 2009 and it’s still one of the best names in the game.

The woman behind the brand, Tata Harper, started her company after she couldn’t find effective natural products to treat her stepfather’s terminal cancer.

Every product in its range is made with 100% natural and non-toxic ingredients.

The list of ingredients is printed on every label so you know what’s really in your products!

It’s also worth mentioning that all the products are dermatologist tested, cruelty-free and vegetarian.

2. 100% Pure

100% Pure is a brand that is made with natural, organic and healthy ingredients that are free of chemicals and toxins.

100% Pure is cruelty-free, vegan and Leaping Bunny Certified.

100% Pure has a wide range of products that are made with natural ingredients.

100% Pure offers shampoos, conditioners, hair color and scalp treatments along with skin cleansers, masks and exfoliators.

The brand also has makeup products like mascaras, eyeliners, lipsticks, and eyeshadows.

All of the products come in recyclable packaging.


As you might have guessed, the key focus of this brand is being “Native” to America, meaning it’s all made right here in the good ole U.S.A.

Their packaging is recyclable, and they use plant-based materials to create their products and 100% recycled cartons to hold them.

They avoid synthetic fragrances/dyes, animal by-products (cruelty-free!), and a long list of chemicals that include parabens, sulfates, aluminum, and phthalates—the list goes on (they use non-toxic ingredients).

And get this: their deodorant containers are meant to be returned so they can be refilled for future purchases! It’s about as eco-friendly as you can get!

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4. Cocokind

Cocokind was founded by Priscilla Tsai, a young woman who began concocting her own skincare products in her kitchen.

She wanted to find a solution for her sensitive skin that didn’t break the bank and could be used on all areas of the face.

Her first concoction was for dry patches on her cheeks—a moisturizer made from extra virgin coconut oil and chia seed oil.

Today, Cocokind is an organic skincare brand that specializes in simple, effective, and clean products.

Tsai continues to test out new products herself before releasing them to the public, so you know they’re safe enough to be used by even the most sensitive skin types.

5. Herbivore Botanicals

Herbivore Botanicals was founded in 2011 by Julia Wills and Alex Kummerow as a way to create products that are simple, safe, and effective.

All of Herbivore Botanicals’ products are vegan and cruelty-free, use recyclable and biodegradable packaging, use natural, organic, and food-grade ingredients that are purchased from sustainable suppliers, and use minimal packaging with the aim of being zero-waste by 2021 and do not use synthetic ingredients.

Well known for its “Blue Clay” line of products (which I’m personally obsessed with), Herbivore is great at making you feel like you’re treating yourself without having to sacrifice your skincare principles.

In addition to their skincare line, Herbivore also sells candles made with essential oils that smell so good it’ll make you want to light them every day!

Where Can You Buy Eco-Friendly Beauty Products?

You can buy eco-friendly beauty products from a variety of retailers:

1. Directly from company websites

Many companies sell their products directly on their websites.

This is typically the cheapest way to shop for natural and organic beauty products, but keep in mind that shipping may be expensive.

2. At Sephora

Sephora has a wide range of healthier and more natural brands, which you can browse using their “Clean at Sephora” filter.

Although the word “clean” is currently unregulated, any product with the Clean at Sephora seal goes through a rigorous review process where they assess ingredients against standards set by experts like Environmental Working Group (EWG).

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3. At Ulta

You can find some great green options here as well; just use their interface to sort by skin type or concern so you only get recommended specific items that fit your needs and preferences as much as possible!

Are There Any Eco-friendly Beauty Brands That Are Vegan?

Many beauty companies have vegan options, but not all of them are eco-friendly. Here are some companies that offer both:

  • The Body Shop (UK)
  • Urban Decay (USA)
  • NARS (USA)
  • S.W. Basics (USA)
  • Aveda (USA)
  • Juice Beauty (USA)
  • MyChelle Dermaceuticals(USA)
  • Mineral Fusion(USA)

How Do You Determine if a Beauty Brand Is Really Eco-friendly or Not?

1. Look for a brand that’s transparent about its practices

This means obtaining ingredients in a fair and ethical way, creating products with sustainable methods, and recycling all of the packaging possible.

2. Look for brands that use recycled packaging

A great example of this is Lush’s solid shampoo bars. They don’t require any plastic containers or bottles which is an amazing way to cut down on waste.

Similarly, look for brands that source their ingredients responsibly and support local farmers and artisans.

3. Look for brands that have certifications

Look for brands that have certifications from third-party organizations like USDA Certified Organic and Leaping Bunny certification to certify a brand as cruelty-free.

There are many skincare companies out there making natural products but still testing on animals so it’s important to check before you buy something certified organic or natural if they’re also cruelty-free!

4. Check out the B Corp certification

A relatively new sustainability label you can trust with confidence!

B Corp certification means meeting rigorous social and environmental standards, which set them apart from other companies who only focus on financial results at the expense of everything else (like people!).

What Is the Difference Between Eco-friendly and Sustainable?

You’re probably familiar with the concept of eco-friendly. It involves minimizing harm to the environment.

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Sustainable is a larger concept that includes eco-friendly but also considers how things are done and whether they can be maintained over time.

For example, a sustainable fishing practice would not only minimize harm to the ocean and its creatures but would consider if there will be enough fish in the future so that people can keep eating fish.

It’s useful to think about these concepts in everyday situations, too! For example:

  • Which is better for the environment? Dry cleaning or washing your clothes at home? (Dry cleaning)
  • Which option has a smaller impact on global warming? Taking an airplane or driving a car across country? (Driving)
  • What’s better for you: buying groceries from the store or growing your own food at home? (Growing it yourself!)

Benefits of Eco-Friendly Beauty Brands

For those of you who are new to the world of eco-friendly beauty, here are a few reasons why it’s worth investing in:

1. Eco-friendly beauty is better for the environment

Sustainable beauty brands use natural or organic ingredients that can be safely returned to the earth.

Cruelty-free beauty brands don’t test on animals.

Vegan beauty brands don’t use animal products or byproducts like honey and beeswax, which helps reduce demand for these items on the market.

2. Look for products that have recyclable packaging as well

Eco-friendly makeup lets your skin breathe.

A lot of traditional makeup contains silicone and synthetic ingredients, which can clog your pores and trap sweat underneath your cosmetics.

This traps dirt and bacteria against your skin, causing breakouts or irritation.

Natural makeup doesn’t have fillers that can irritate your skin, allowing oxygen to pass through more easily so that your skin can breathe freely while wearing makeup!

Final Thoughts

It should be a no-brainer that the world would benefit from more eco-friendly companies and innovations when it comes to fashion, technology, and any other form of consumerism.

Eco-friendly beauty brands offer a range of products that will not only keep you looking good but also keep your conscience clean.