Are you looking to learn how to package skincare products like a pro?
In this blog post, I will show you how to start packaging your homemade beauty products.
1. Be consistent with your branding
To create a consistent image for your brand, it’s important to make sure that your packaging looks uniform.
This helps potential customers feel like they will get the same experience from your product as they would from a similar product that you have distributed under another name.
Here are some tips on how to be consistent with your branding in packaging your skincare products:
1. Use the same font for the name of your business on all of your labels and packaging. It should be easy to read and recognizable; Arial is a good font to use because it’s easy to read at a distance and is widely available on different platforms (iPad, smartphone, etc.).
2. Make sure that the color scheme you use is consistent throughout your entire line of products. You want people to recognize one of your products from across the room, but you don’t want them confusing it with another company’s product or with an entirely different product type.
3. Use an appropriate logo for your packaging. If you have a square or rectangular label, you might consider using a square or rectangular logo instead of around one. If you have a clear bottle or jar, make sure that the label is large enough for people to see from across the room without having to get too close.
2. Use clear containers
Clear containers are a great way to show off your handcrafted skincare products and their ingredients. Not only do clear containers make it easy for customers to see the product and its ingredients, but they also create a sense of transparency.
When your products are packaged in beautiful and simple clear packaging, your customers will know that you care about what’s inside of the container as much as they do.
Treat your customers with respect by showing them what they want to see. Avoid opaque or colored containers that hide away your chamomile blossoms or lavender buds.
Your customers want to know what they’re buying, so give it to them! In addition to being more transparent, clear containers allow your customer’s product to be more visible on store shelves.
This can help increase sales since customers who aren’t sure about a particular product can easily see how it looks, feel it, and smell it before deciding whether or not to buy it. Clear packaging is also easy for consumers to recycle and reuse if they’d like to repurpose it for another use or give it as a gift at some point in the future.
Clear packaging can be reused over and over again without any noticeable wear and tear, unlike traditional opaque bottles that fade with each use or chip with each use.
3. Use clean, high-quality labels on your bottles
The labels on your skincare products play a very important role in the success of your business. A product with a nice label can boost the perceived value and make it more likely to be bought by consumers.
1. Consider size and shape
If you’re using a rectangular bottle or jar, square or rectangular labels work best. For round or oval bottles, circular or oval labels are appropriate.
2. Choose a label with a matte finish
The type of label that works best with clear bottles is one with a matte finish. Matte labels grab less light than glossy ones, so they won’t make your product look cloudy or cheap.
For example, gloss tends to reflect more light than matte does and can cause your product to appear more transparent than expected. A sturdy label with a matte finish is also less likely to catch glare if placed against glass packaging.
3. Choose the right adhesive
Clear labels come in two main types of adhesive: permanent and removable. Removable tape is easy to apply and remove without damaging the label itself (or any other surface). However, it may come off when wet and could be difficult to reapply.
4. Consider using shrinkwrap
When it comes to packaging your skincare products, you want to consider giving them the best chance for success. One of the many factors that will help your product reach its full potential is shrink wrap.
This particular type of plastic packaging is designed to fit tightly around the product. The heat from a shrinking machine causes the plastic to contract and form a tight seal around the product.
Tightly sealed packaging will keep moisture out and prevent the likelihood of bacteria from forming on your product. Shrinkwrap has another benefit as well: it allows you to package large products in small packages.
This can be a good way to save money on shipping and storage costs.
So how do you know if shrink wrap is right for your products? Consider these factors:
- Container shape and size – Do you have an oddly shaped or oversized container? This can make shrink wrapping difficult and costly.
- Ingredients used – If there are any ingredients that could potentially cause the plastic to react, it’s important to take that into consideration when choosing this packaging option. For example, oils have a higher risk of reacting with plastics than dry ingredients do.
5. Choose the right color for your skin care product
Choosing the right color for your skincare product packaging can be confusing. It’s important to consider which colors will react well with the ingredients used in your skincare product.
You want to choose a color that complements the overall effect of your product, while also ensuring that it doesn’t interfere with the effectiveness of your product.
Here are some tips to help you choose the right color for your skincare packaging.
Don’t be scared of color
If you’re new to skincare packaging, you might be afraid of using bold colors in your designs. But, there’s no need to limit yourself to earth tones and pastels.
In fact, if you want your products to stand out, then don’t be afraid to use color!
Put your skin care products in their best light
Color can affect how your skincare products look on the shelf. If you want to put them in their best light, choose a high-contrast color palette that will make them pop against the background of the store.
For example, if you’re designing a cream or lotion with a pinkish tint, then don’t put it on a green or blue background. Instead, pick a yellow background (or better yet, white) so that customers can see all the beautiful details of the product and how it looks.
6. Choose the right size
One of the most important things when it comes to selling your skincare products online is packaging, and the choice of packaging can have a large impact on sales.
Packaging is an important factor that can affect your sales and marketing.
The size of the packaging is directly linked to the price of your product, so choosing the right size packaging could be the most important thing you do.
Capsule Packaging – Smaller than 30g
The smallest size you can use for a skincare product is capsules. They are perfect for samples or travel-size products. Capsules are also very easy to use and they can be used with any type of skincare product, regardless of its ingredients. Compact Pots – 30g – 50g
Compact pots are great for hair care, sun care, and heavier-duty skincare products. They are larger than capsules but they still have convenient opening and closing mechanisms.
Tubes – 50g – 100g
Tubes have been widely used on mainstream beauty products since years ago. They are convenient to use, affordable, and widely available at many cosmetic suppliers and stores. However, some customers may find the opening hard to open or close. You might want to consider using caps to make it easier for your customers to use them.
Heliospot Jars – 100g – 200g
Heliospot jars are suitable for heavy-duty products like hair care.
Final Thoughts
Creating your own skincare packaging is an exciting opportunity to save money and indulge your creativity.
While each project will have a different set of requirements, following standard packaging rules will ensure that your customers have a safe product shipped in a professional manner.
By ensuring proper labeling and shipping information, the responsibility of your customer is greatly reduced, as well as any potential stress for you during the shipping process.
