Have you ever dreamed of making your own makeup line?
Has the thought of calling yourself the next Bobbi Brown or Kat Von D made you giddy with delight?
Then you’re going to want to read this. Below I’ve outlined everything you need to know about starting an organic makeup line.
How to Start an Organic Makeup Line
1. Find a niche and build a brand
You’ll want to first make sure you have a great brand story to tell, and then find out where your target audience is most likely to hear it.
One way to do this is by researching what other organic makeup brands are doing.
It will help you get a feel for the industry, and let you see what’s working well and how your brand can stand out from the rest.
It will also help you determine where your customers are spending their time online.
For example, if there are many different organic makeup lines on Instagram but only a few on YouTube (or vice versa) then it’s in your best interest to focus more of your efforts on the platform with less competition.
Once you’ve defined both the story of your business and the places where people are most likely to hear about it, everything else should fall into place pretty easily for you.
2. Keep it simple
Cosmetics have come a long way from the days of “cake mascara” and smearing your face with a stick and hoping for the best.
Today, we don’t want just any product: we want one that looks good and works well. But if it can’t be applied easily or quickly, then what’s the point?
Here are some practices to keep in mind when designing your line:
Your makeup should be easy to use
Ideally, you should provide clear instructions for application (and removal), as well as any other pertinent information, such as whether the products need to be refrigerated or shaken before use.
If there is more than one step in applying your makeup make sure these steps are clearly marked
This could mean having two separate packages—one containing each item—or putting them together into one package with directions printed right onto it.
Your products should also be easy to apply
This means including helpful tips like telling customers which tools they will need or how much time they’ll take up.
For example, “Apply foundation using either a damp sponge or makeup brush.” “Wash off lipstick after eating so it doesn’t stain your lips.” “If using powder bronzer over liquid foundation, let both products soak into skin before blending them together with fingertips.”
3. Work with your suppliers
For an organic makeup creator, the first step to a successful business is finding the right suppliers.
Don’t be afraid to ask questions—you’re making a product that people will put on their bodies, so you want to make sure that everything is safe and of high quality.
It’s also important to build up a good relationship with your suppliers.
They may have ideas for new products or different ways of handling the supply chain that can help you resolve problems you didn’t even know existed yet.
If your supplier has been in business for a while, they’ve probably learned a thing or two about what works and what doesn’t work for small businesses at your stage of growth, so don’t be afraid to ask for advice from your suppliers!
It’s also worth noting that as relationships grow and evolve, it can sometimes become necessary to negotiate with these existing partners.
This isn’t anything out of the ordinary—if something changes inside our organization that affects our supplier relationship, it behooves us to communicate clearly and honestly with our supplier partners and discuss how we’ll move forward together in an equitable manner.
4. Keep an eye on trends
Trendspotting is not always easy, but it’s a vital part of the creative process if you want to be ahead of the curve.
As an organic makeup line owner, being on the edge of trends is particularly important.
Consumers are always looking for new product types and formulations that are cleaner and more sustainable.
It’s important to keep your eyes open as you browse social media and other beauty sites.
Look for new ingredients that are popping up in mainstream brands and what these companies may be doing to promote themselves.
You can also use your social media channels to poll consumers about the kinds of products they’re looking for that don’t yet exist in the marketplace.
This takes creativity, too; staying up on trends means keeping your eyes open, being flexible enough to experiment with new ideas, and staying ahead by anticipating customer needs before they even realize they have them themselves.
5. Don’t worry about being “green.”
Unless you’re starting your business with a small fortune, you’re going to want to grow slowly.
This is particularly true when it comes to your manufacturing process.
Even if you start with just one or a few products, they still need to be packaged and shipped using sustainable materials.
In the beginning, this will likely be impossible, at least without incurring serious costs which aren’t yet viable for your business.
Now is not the time to worry about being green and sustainable—it’s expensive, and given your limited resources right now, not worth it.
Instead of being green in the early days of your organic makeup line, focus on having natural ingredients instead.
Don’t worry about making certified organic products; organic makeup can be harder to manufacture, and significantly more expensive as well.
People looking for natural alternatives want all-natural ingredients above all else—they’ll care less about whether their products are certified organic than that they contain no chemicals or unnecessary additives that could potentially harm their health over time
Is It Easy to Start an Organic Makeup Line?
It is not easy to start an organic makeup line.
The first thing you’ll need is a great product. After that, you’ll need a good name and marketing strategy. Finally, as with any business venture, you will likely need money to get started.
Many people jump into these types of businesses without asking too many questions, but it’s important to remember that every new business venture comes with its own set of challenges.
If you’re not careful and don’t plan ahead for those challenges, your startup can quickly go from something exciting and empowering to something overwhelming and time-consuming.
What Is the Current Demand for Organic Makeup?
It is important to know the current market demand for organic makeup in order to determine whether you should start an organic makeup line.
Organic beauty and personal care products are a rapidly growing industry, with sales of these types of products increasing by 16% from 2021 to 2022.
This is because women are becoming more educated and interested in their health, and as a result, they are paying more attention to the ingredients that make up their cosmetics.
More than 80% of women who use organic face wash report they use it because they believe it’s better for them than conventional face wash; 82% say they purchase organic body care products because they believe they’re safer than chemical-based options; and 86% of women who buy natural lipstick do so because they think it’s better for their skin than its conventional counterpart.
How Much Does It Cost to Open an Organic Makeup Line?
You can open a makeup line for as little as $2,000 or as much as you want.
The startup costs of your organic makeup business will depend on the number of products you want to launch with and the type of products.
The major costs involved in opening an organic makeup line include:
- Cost of raw materials required to make the makeup
- Cost of packaging – if you are bringing more than one product, then you’ll require separate packaging for every product
- Cost of marketing your brand/products
- Cost of hiring staff (if needed)
- Any training required (if needed)
- Cost of premises (if your business is not online)
- Cost of equipment
Do You Need to Hire Employees for an Organic Makeup Line?
One of the biggest decisions you’ll make as an entrepreneur is whether or not to hire employees. This can be a tricky call, especially in the beginning stages of your organic makeup line.
If your beauty business is relatively small, you may not need any employees for a while.
However, if your business grows quickly, it may make sense to bring on some help.
If that’s the case, here are some things to consider when hiring employees for an organic makeup line:
- Hire people who care about your brand and have a passion for organic cosmetics. In the early days of your startup, you can’t afford to pay too much attention to resumes. Instead, look for people who understand and believe in your mission statement.
- Consider working with contractors in lieu of hiring full-time employees. For example, if you want someone to handle social media/marketing/advertising tasks but don’t have enough work right now to justify a salaried employee (and benefits), consider contracting these types of tasks out instead!
How to Get Your Organic Makeup Into Stores
- Selling through your website, if it’s a viable option for you.
- Contacting a distributor to look into their standard procedures.
- Partnering with a retailer by contacting them directly.
- Looking into direct sales companies like Avon or Mary Kay that will help you sell products in exchange for a portion of the profits.
What Kind of Training Is Required to Open an Organic Makeup Line?
- You don’t need any specific training
To open an organic makeup line, there is no specific training required.
What is important is that you have the right approach and sufficiently understand your business model and its underlying processes.
If you lack some of the key knowledge required to run an organic makeup line successfully, then you should consider seeking professional assistance from a business mentor or enrolling in a business course.
Alternatively, acquiring this knowledge could be as simple as working for another organic makeup line for a few years.
- There are other ways too
You can also get this understanding by doing some research into running your own business.
A really good way of doing that would be to try to find classes at your local community college or university that teach management skills or small business ownership.
Should You Consider Franchise Options in the Organic Beauty Industry?
If you want to start your own organic beauty business, but don’t want to go through all of the steps involved in starting a business from scratch, consider the turnkey business opportunities offered by franchise companies.
Franchise operations are prevalent in many industries and maybe a way for you to get started in business quickly – with fewer startup costs and risks when compared to starting a new business.
However, franchising isn’t right for every entrepreneur.
You must carefully evaluate whether or not franchising is right for you as an individual and as a new organic makeup line.
Does Organic Makeup Have to Be Certified?
When you’re developing an organic makeup line, one of the most important first steps is to get your products certified.
The term “organic” has no legal definition in the United States.
Because it’s such a popular label, there are people who have concerns about whether the “organic” products they buy really are organic or not.
To avoid drawing any of these skeptics to your products when you market them, you definitely need to have them certified.
For your makeup line to be considered organic, it needs to meet two different criteria.
One is that every ingredient used to make it must be organic—there should be no artificial preservatives or other added chemicals in even small amounts.
The second criteria is that in order for the product to display a certification seal on its label, 95% of its ingredients must be organic; if less than 95% are organic but all of them are naturally derived and don’t contain any chemicals, then the product can still use an “organic” claim as long as it does not display a certification seal on its packaging.
What Are Some Good Ways to Market Your Organic Makeup?
1. Get involved in a community of like-minded people
You aren’t the only person who is producing organic makeup, and you are probably not even unique within your own city.
Find other organic makeup businesses in your area and create relationships with them so that you can mutually support each other.
2. Build a strong social media presence
Once you have created your business, it’s important to build a strong social media presence to let people know about it and attract customers.
Social media is where many consumers go when they’re looking for information about products and services, or when they’re looking for companies that provide products and services online.
3. Use social media to engage with your customers
As you start using social media to market your organic makeup line, it’s important to start building relationships with potential customers through social media engagement.
Liking or commenting on blog posts written by others or sharing content from other sites all help build a relationship between your business, potential customers, and their friends (who could also become future customers).
The more engaged people are with you on social media, the more likely they’ll be interested in purchasing something from you once they see what kinds of things your company offers!
What Packaging Should You Use for Organic Makeup?
Packaging is a big part of your brand.
It’s the first thing people will notice when they pick up one of your products, so it has to reflect your mission and style.
Consider glass or metal containers for your makeup.
They are more durable than plastic, and you can achieve gorgeous results with beautiful shapes and labels.
When deciding on the packaging, look for eco-friendly options like recycled materials, recyclable or compostable packaging, and inks that are biodegradable.
Look for eco-friendly labels like Forest Stewardship Council (FSC) certification or Green Seal certification to make sure those labels are doing their part to help the environment as well.
Avoid plastic packaging at all costs!
This article should give you enough of an idea of how to start an organic makeup line.
If you’re able to take your time, follow its tips, and most importantly – believe in your product, then you’ll surely succeed in starting a profitable organic makeup line!