Clean Brands

Is BREAD BEAUTY SUPPLY a Clean Brand? Investigating Their Cruelty-Free and Vegan Claims

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In a world increasingly concerned with ethical consumption, clean beauty brands like BREAD BEAUTY SUPPLY are becoming more and more popular. Founded by Maeva Heim, a former L’Oreal brand manager, BREAD aims to streamline haircare for textured and afro hair, embracing a minimalist approach to product formulations. Based in Australia, this brand has gained significant hype for its claims of being cruelty-free and vegan, coupled with a strong commitment to sustainability.

BREAD’s product range is compact yet comprehensive, addressing essential haircare needs with high-quality, clean ingredients. They offer a range of products such as hair wash, creamy conditioner, hair-mask, and a hair oil, each targeted towards making haircare an uncomplicated process.

The brand’s ethos is centered on simplicity, transparency, and inclusivity, which they claim is reflected in their ingredients. But do these claims stand up to scrutiny? Is BREAD BEAUTY SUPPLY as clean as they purport to be? Let’s delve a little deeper.

The Rise of Clean Beauty: Defining the Term

The term “clean beauty” has been a buzzword recently, but what does it actually mean? Clean beauty refers to products that are made without toxins and questionable ingredients that could be harmful to our bodies or the environment. This includes being cruelty-free (no animal testing) and often vegan (no animal-derived ingredients).

It’s not just about what is excluded, though. Clean beauty also focuses on including nourishing, natural, and safe synthetic ingredients, which promote overall health and wellbeing. Growing awareness about the potential harm of certain beauty industry practices has led to a surge in demand for clean beauty products.

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Understanding this context is key to assessing whether BREAD BEAUTY SUPPLY truly meets the clean beauty standards.


BREAD BEAUTY SUPPLY boldly professes to be a clean brand, touting its products as free from harmful chemicals, cruelty-free and completely vegan. According to the brand, they’ve painstakingly replaced traditional, potentially harmful ingredients with safer alternatives, ensuring their products are not only effective but also healthy for both the consumer and the environment.

On their website, BREAD provides a comprehensive list of the “nasty” ingredients they avoid, such as sulphates, silicones, parabens, artificial dyes, and phthalates. This transparency is a positive sign, indicating that the brand is keen on building trust with its consumers.

The brand also claims to be making strides in sustainability, using recyclable packaging and reducing waste wherever possible, which is an encouraging step towards environmental responsibility.

Unpacking BREAD BEAUTY SUPPLY’s Cruelty-Free Status

Cruelty-free certification means that the brand does not employ animal testing at any stage of product development. As a self-proclaimed cruelty-free brand, BREAD BEAUTY SUPPLY asserts that none of their products or ingredients are tested on animals.

To support this claim, BREAD has been certified as cruelty-free by PETA’s Global Beauty Without Bunnies program, a widely recognized certification that provides some assurance for consumers. However, it’s worth noting that PETA’s standards can be less stringent compared to other cruelty-free certifications, such as Leaping Bunny.

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Regardless, the brand’s strong stance against animal testing is evident, and their PETA certification does lend credibility to their cruelty-free claim.

Delving into BREAD BEAUTY SUPPLY’s Vegan Claims

Alongside being cruelty-free, BREAD BEAUTY SUPPLY also identifies as a vegan brand, meaning their products do not contain any animal-derived ingredients or by-products. This is a significant aspect of clean beauty, ensuring that products are not only harmless to animals, but also kinder to the environment.

The brand provides a full list of ingredients for each product on their website, which allows consumers to verify their vegan claim. A scan of these lists reveals plant-based and synthetic ingredients, with no apparent animal derivatives.

While BREAD does not seem to hold any official vegan certification, the transparency of their ingredient lists and their clear commitment to avoiding animal products lends significant weight to their vegan claim.

Key Ingredients: The Backbone of BREAD BEAUTY SUPPLY

BREAD BEAUTY SUPPLY’s high-quality ingredients are a cornerstone of their brand identity, with a distinct emphasis on natural, nourishing elements. Some key ingredients across their range include:

  • Australian Kakadu Plum: Known as the world’s richest natural source of vitamin C, this antioxidant-rich ingredient helps to protect and nourish the hair.
  • Starflower Oil: This oil is rich in gamma-linolenic acid, a fatty acid that nourishes and helps to maintain healthy hair.
  • Abyssinian Oil: Acting as a natural silicone, this oil provides lightweight hydration and shine without buildup.

These ingredients are not only effective at promoting healthier hair but also align with the clean beauty ethos of resorting to nature for solutions, further reinforcing BREAD’s claims.

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Consumer Reviews: What are the Users Saying?

Consumer reviews can offer valuable insights into whether a brand lives up to its claims. For BREAD BEAUTY SUPPLY, the feedback seems largely positive.

Users appreciate the brand’s minimalist approach, praising the simplicity and effectiveness of the products. Many customers have noted visible improvements in their hair’s health and texture, attributing it to BREAD’s clean formulations.

Critiques are few but tend to focus on the brand’s higher price point and the need for more product diversity. However, even among the critiques, there is an acknowledgment of the brand’s quality and commitment to clean beauty.

Conclusion: Is BREAD BEAUTY SUPPLY a Truly Clean Brand?

Based on an investigation into the brand’s claims, ingredients, certifications, and consumer reviews, it appears that BREAD BEAUTY SUPPLY does indeed align with the principles of clean beauty. Their commitment to cruelty-free practices, vegan formulations, transparency, and the use of high-quality, natural ingredients all support this conclusion.

While no brand is perfect, BREAD BEAUTY SUPPLY’s efforts to offer clean, effective, and inclusive haircare products are certainly commendable. As consumers, it is vital to continue questioning, researching and holding brands accountable in order to maintain high standards in the beauty industry. In the case of BREAD BEAUTY SUPPLY, it seems we can feel confident in their clean beauty claims.