In the increasingly competitive world of beauty and skincare, Fable & Mane has positioned itself as a brand with a difference. It claims to embody a holistic approach to beauty, drawing inspiration from ancient Indian hair rituals and Ayurvedic principles. Most notably, Fable & Mane claims to be a “clean,” cruelty-free and vegan brand, appealing to the growing market of conscious beauty consumers.
However, what does it mean to be a “clean” brand? In the context of beauty and skincare, it generally denotes the absence of harmful chemicals and additives, a commitment to environmentally friendly practices, and a transparency in ingredients and production processes. So, does Fable & Mane live up to these “clean beauty” claims? In this article, we delve deeper to investigate the truth behind their stance.
Delving into Fable & Mane: Brand Overview
Fable & Mane is a relatively new player in the beauty industry, founded by siblings Akash and Nikita Mehta in 2020. The brand’s offerings primarily consist of hair care products, including the HoliRoots Hair Oil and HoliRoots Shampoo and Conditioner. They infuse their products with Ayurvedic ingredients like ashwagandha, dashmool, and castor oil, claiming to provide nourishment and strength to your hair.
The brand’s mission is primarily based on promoting Ayurvedic rituals for modern beauty routines. Besides, Fable & Mane is also dedicated to giving back to the community, with a percentage of their profits going towards tiger conservation in India. Their products are elegantly packaged, with an emphasis on recyclable materials to reduce environmental impact.
Investigating Fable & Mane’s Cruelty-Free Claims
When it comes to their cruelty-free claims, Fable & Mane are pretty transparent. They assert that no product or ingredient of theirs is tested on animals. Moreover, they have taken the extra step of getting certified by PETA’s Beauty Without Bunnies program, a popular platform that validates brands’ cruelty-free claims.
According to PETA’s website, Fable & Mane is listed as a company that does not test on animals. This lends some serious credibility to their cruelty-free claims, as PETA’s certification process is quite stringent. However, it’s important to note that certifications can have loopholes, so it’s always wise for consumers to do their own research.
Fable & Mane’s Ingredients: Are They Truly Vegan?
One of Fable & Mane’s main claims is that their products are vegan. To claim this, a company must ensure all its ingredients are plant-based or synthetic and contain no animal-derived components. After reviewing Fable & Mane’s product labels and official site, it is clear that their products do not contain any animal-derived ingredients.
However, it’s worth noting that while all their products are vegan, they are not certified by a recognized vegan certification body. This doesn’t necessarily mean they’re not vegan, but it might be something for strict vegans to consider.
Unraveling the Implication of “Clean Beauty”
The term “clean beauty” is often thrown around loosely in the beauty industry and can mean different things to different brands. When Fable & Mane refer to themselves as a clean brand, they imply that their products are free from harmful chemicals and toxins, and they use ethically-sourced, natural ingredients.
A cursory glance at Fable & Mane’s product ingredients reveals a list of natural extracts and oils, with no mention of parabens, sulfates, or other commonly criticized chemicals. They also utilize organic ingredients wherever possible. However, the term “clean” is not regulated, so it’s crucial to scrutinize product labels and inquire about sourcing and manufacturing practices.
Verification Bodies Behind Fable & Mane’s Certifications
As we’ve mentioned, Fable & Mane have PETA’s Beauty Without Bunnies certification, validating their cruelty-free claims. That said, their vegan claim isn’t backed by any recognized body, which could make some customers question its validity.
It’s important for conscious consumers to understand the role of these verification bodies in ensuring the authenticity of brands’ claims. They provide a layer of accountability and transparency that can help customers make more informed decisions.
Comparing Fable & Mane with Other Clean Beauty Brands
When compared to other clean beauty brands, Fable & Mane holds its own, particularly in terms of its cruelty-free claim. Their ingredient transparency and dedication to sustainability and ethical sourcing are impressive. However, some brands go a step further by obtaining certifications for their vegan and organic claims.
For instance, brands like Dr. Bronner’s have USDA Organic certification, and Pacifica Beauty holds both PETA and Vegan Action certifications. These extra measures of verification give consumers added confidence in the brand’s claims and commitments.
Final Verdict: Is Fable & Mane Really a Clean Brand?
After thoroughly examining Fable & Mane’s claims, ingredients, certifications, and practices, it is safe to say that they do appear to be a clean, cruelty-free, and vegan brand. Their dedication to transparency, ethical sourcing, and natural ingredients is commendable. However, the lack of a recognized vegan certification might be a concern for strict vegans or conscious consumers.
In conclusion, Fable & Mane stands as a promising brand in the clean beauty industry. But like with all brands, it is vital for consumers to do their own due diligence, thoroughly scrutinize product labels, and understand what each certification means. The responsibility ultimately lies with the consumer to decide what is “clean” for them.