Fenty beauty is blowing up the market with their new products.
However, is Fenty Beauty as eco-friendly as it claims? Let’s find out.
Is Fenty Beauty Eco Friendly?
Fenty Beauty is not eco-friendly. Although they do use some recyclable packaging, their products aren’t vegan and their ingredients are not cruelty-free.
Is Fenty Beauty PETA Certified?
Fenty Beauty is manufactured in China, which is traditionally known for using animal testing on cosmetics.
However, Fenty Beauty is certified cruelty-free by PETA, which means it has no history of animal testing.
While Fenty Beauty isn’t certified vegan, the majority of its products are vegan and don’t contain ingredients derived from animals. This includes the popular Pro Filt’r Soft Matte Longwear Foundation, which comes in 50 shades.
How Does Fenty Beauty Make Sure That Their Products Aren’t Tested on Animals?
Fenty Beauty ensures that its products are not tested on animals by partnering with the Leaping Bunny Program.
The Leaping Bunny Program (leapingbunny.org) is the world’s first cruelty-free standard and certification program for personal care products and cosmetics, guaranteeing that products and ingredients have not been tested on animals after September 2004.
Fenty Beauty looks for this label as a seal of approval, which we hope will bring an end to animal testing.
Is Fenty Socially Responsible?
Fenty is definitely not a socially responsible company. This can be seen through the company’s hiring process, its prices, and its social media posts.
Even though Rihanna is known to have created the company to be inclusive of all people, this does not make up for the fact that Fenty does not hire from all different races or ethnicities and that they charge an extremely high amount for their products.
Even though Fenty does not hire from many different races and ethnicities, it is still possible for them to be inclusive of all people because they are selling makeup products that work well with multiple skin tones.
However, Fenty still has a long way to go before they are considered socially responsible because they have extremely high prices on their products which makes it difficult for people with lower incomes to afford them.
It seems as if Fenty only tries to be inclusive of certain groups of people when it will benefit them in some way.
In the end, it’s hard to say whether Fenty Beauty will be environmentally friendly since we don’t have access to their manufacturing processes or ingredients.
Yes, there is a lot of plastic involved in the packaging, but if all of it is recyclable and made of recycled materials, it doesn’t seem like a total disaster.
Hopefully, going forward they’ll take steps to be more eco-friendly: perhaps use less plastic, or find more sustainable alternatives. And hopefully, other companies will follow suit.