Introduced to the beauty industry in 2020, FORVR Mood is a lifestyle and beauty brand created by the popular beauty influencer, Jackie Aina. The brand offers aromatic products like candles, silk pillowcases, and headbands. Its primary focus is to provide a collection of products that enhance mood and create an ambiance that promotes self-care.
FORVR Mood as a brand aims to not only sell products, but also to promote a lifestyle. “Send Moods, Not Nudes” is the tagline printed on the packaging of every item, highlighting the brand’s focus on mood enhancement. FORVR Mood is also known for its visual appeal, using vibrant colors and eye-catching graphics to attract its target market.
The brand has made significant claims about its products, such as being vegan-friendly and cruelty-free. As more consumers demand transparency from beauty brands about their manufacturing processes, we decided to delve into these claims and investigate if FORVR Mood truly lives up to its clean branding proposition.
Understanding Clean Branding in the Beauty Industry
The term “clean” in the beauty industry refers to products that are safe for people and the planet. This means they are free from harmful ingredients, eco-friendly, cruelty-free, and if possible, vegan. The “clean” label has gained significant importance as consumers become more aware of the impact of their product choices on their health and the environment.
Clean branding goes beyond merely listing ingredients on a product. It includes transparency about its sourcing, manufacturing process, and the impact on the environment. Brands that claim to be clean are expected to avoid ingredients that are harmful to humans and animals, and strive for sustainable practices.
It’s worth noting that the clean beauty movement is not just a trend, but an industry-wide shift towards healthier, more responsible beauty routines. This has led to a significant rise in the number of brands claiming to be “clean”, including FORVR Mood.
FORVR Mood’s Stance on Cruelty-Free Practices
FORVR Mood states that they adhere to a strict policy against animal testing. They claim that no product or ingredient used in their production process is tested on animals. This is a critical element of clean branding, as cruelty-free practices reflect a brand’s commitment to ethical and humane practices.
Moreover, FORVR Mood doesn’t sell its products in countries where animal testing is required by law. This shows their commitment to cruelty-free practices, even when it can limit their market reach.
In line with their cruelty-free claim, FORVR Mood also ensures that their suppliers uphold the same standards. They work with companies that share their commitment to creating products without harming animals.
Investigating FORVR Mood’s Cruelty-Free Claims
While FORVR Mood claims to be cruelty-free, it is not certified by any independent organization like the Leaping Bunny or PETA. These organizations conduct rigorous checks to ensure that all aspects of a brand’s production process, from sourcing to final product testing, are free from animal cruelty.
However, lack of certification doesn’t necessarily mean a brand isn’t cruelty-free. Certifications can be costly and time-consuming, and some smaller or newer brands may prefer to invest their resources elsewhere. To verify FORVR Mood’s cruelty-free claims, consumers can look for transparency in their suppliers and public statements about their testing practices.
Thus far, FORVR Mood appears to uphold their cruelty-free claim, but independent certification would provide an added layer of assurance for consumers.
Does FORVR Mood Meet Vegan Standards?
FORVR Mood claims that all its products are 100% vegan, meaning they do not contain any animal-derived ingredients. The brand aligns with the vegan philosophy not just in their product formulation, but also in their packaging which is plastic-free and made from recyclable materials.
Vegan branding is another significant aspect of clean beauty. It ensures that products are free from animal-derived ingredients, which can often be associated with unethical animal farming practices.
However, it’s essential to remember that vegan doesn’t always mean clean. While a product may not contain any animal-derived ingredients, it could still include synthetic ingredients that are harmful to human health or the environment.
The Reality Behind FORVR Mood’s Vegan Claims
Without independent verification, it’s hard to confirm the veracity of FORVR Mood’s vegan claims. While the brand does affirm that they don’t use animal-derived ingredients, it’s unclear whether they have a rigorous verification process to ensure this.
Moreover, the term “vegan” is not legally defined in the beauty industry, meaning that brands have plenty of leeway in how they use it. Some brands may label their products as vegan even if they contain synthetically-produced ingredients that are identical to those derived from animals.
Despite these potential concerns, there’s no specific evidence suggesting that FORVR Mood’s vegan claims are false. As the brand matures, it could help reassure customers by seeking certification from a recognized vegan organization.
Comparing FORVR Mood with Other Clean Brands
Other recognized clean brands in the beauty industry have set a high bar for FORVR Mood to meet. Brands like Herbivore and Tata Harper not only provide transparency about their ingredients and manufacturing process, but they are also certified by recognized organizations.
Herbivore is known for its pure, highly-concentrated, and effective formulas that are vegan, cruelty-free, and free from synthetic ingredients. Similarly, Tata Harper promotes 100% natural, non-toxic products and provides complete transparency about their ingredients, sourcing, and manufacturing processes.
In comparison, FORVR Mood’s lack of independent certification and somewhat limited transparency might make some consumers skeptical. However, their firm stance against animal testing and commitment to vegan formulations still position them well within the clean beauty industry.
Final Verdict: Is FORVR Mood Truly a Clean Brand?
Based on FORVR Mood’s stated practices and values, it seems that they do align with the principles of a clean brand. Their commitment to cruelty-free practices and vegan products indeed positions them as part of the clean beauty movement.
However, to truly solidify their standing, FORVR Mood could benefit from more transparency in their operations and seek independent certifications. This would provide added assurance to consumers and help to dispel any doubts about their claims.
In conclusion, while FORVR Mood appears to be a clean brand based on their cruelty-free and vegan claims, consumers should always do their due diligence and explore the brand more thoroughly before making a purchase.
