Clean Brands

Is INC.redible a Clean Brand? Investigating Their Cruelty-Free and Vegan Claims

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INC.redible is a cosmetics brand that has been making waves in the beauty industry for its emphasis on providing high-quality beauty products that are also ethically produced. The brand boasts a vibrant and diverse range of products, including lipsticks, lip glosses, eye shadows, highlighters, and skincare items. With the rising consumer consciousness about cruelty-free and vegan products, INC.redible has advertised itself as a ‘clean’ brand that respects animal rights and champions the use of plant-based ingredients.

The brand’s commitment to ethical beauty has made it a choice for consumers who are not just looking for beauty-enhancing products but also the peace of mind that they are not contributing to animal cruelty. However, as is often the case with many beauty brands, it can be challenging to separate advertising claims from reality. This article will delve deeper into the ethical claims made by INC.redible – are they truly a clean brand?

Given the variety of definitions and regulatory standards associated with terms like ‘cruelty-free’ and ‘vegan,’ it’s crucial to undertake a thorough investigation. We will examine INC.redible’s cruelty-free and vegan claims, scrutinize the regulations and certifications guiding such claims, and evaluate the transparency of the brand’s practices.

A Closer Look at INC.redible’s Cruelty-Free Claims

INC.redible proclaims itself as a cruelty-free brand, a strong selling point for consumers who are conscientious about animal rights. But what does ‘cruelty-free’ mean in this context? A product labeled as cruelty-free essentially means that it has not been tested on animals at any stage of its production.

While this claim is admirable, the real question is whether INC.redible can truly back up its statement. In the beauty industry, not all cruelty-free claims are created equal. Some brands might avoid animal testing in their final products but still use ingredients that have been tested on animals by a third party.

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As far as INC.redible is concerned, they assure their customers that neither their products nor the ingredients used in them are tested on animals. However, there is a lack of independent certification to confirm this claim, which we will discuss more in-depth later in the article.

Understanding ‘Cruelty-Free’: Definitions and Regulations

To truly comprehend the weight of INC.redible’s cruelty-free claim, we must understand what the term ‘cruelty-free’ entails and how it’s regulated. In the beauty industry, the definition of ‘cruelty-free’ isn’t standardized. It generally means that a product or its ingredients were not tested on animals. However, this claim can be misleading if the brand in question outsources any animal testing to third-party laboratories.

As for regulation, there isn’t a global standard. Different countries have their own take on what constitutes ‘cruelty-free.’ In the European Union, for instance, the sale of cosmetics tested on animals is banned. In contrast, in China, imported cosmetics are required by law to be tested on animals. This disparity in regulations can lead to confusion for consumers.

Therefore, to guide consumers, various independent organizations have stepped forward to provide cruelty-free certifications. These include Leaping Bunny, PETA, and Cruelty Free International. These organizations have rigorous standards and require brands to undergo regular audits to maintain their certifications.

INC.redible’s Vegan Claims Under The Microscope

In addition to their cruelty-free claims, INC.redible also labels many of its products as vegan. This means that these products are free from any animal-derived ingredients. Like the cruelty-free claim, this is another attractive feature for ethically-minded consumers.

However, as with the cruelty-free claim, we must scrutinize INC.redible’s vegan claims. The brand asserts that their vegan products contain no animal-derived ingredients. Yet, without independent certification, it’s challenging to verify this.

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In the beauty industry, many common ingredients are derived from animals, such as lanolin (from sheep’s wool), carmine (from crushed beetles), and collagen (often from cows). Therefore, a brand claiming to offer vegan products must be incredibly diligent in their ingredient sourcing and formulation process.

Vegan Beauty Products: What Exactly Are They?

Before we delve further into INC.redible’s vegan credentials, let’s take a moment to clarify what we mean by ‘vegan’ in the context of beauty products. In essence, a vegan beauty product is one that contains no animal-derived ingredients. This covers a wide range of substances, from the obvious (such as honey or beeswax) to the less well-known (such as keratin, which is often derived from animal hair, feathers, or horns).

Just like with ‘cruelty-free,’ the term ‘vegan’ isn’t regulated in the cosmetics industry. This means it’s often up to the brand itself to define what they mean by ‘vegan.’ Some brands may label a product as vegan even if it contains ingredients like lanolin or squalene, which are animal-derived but often considered ‘grey area’ ingredients.

Therefore, just as with cruelty-free claims, independent certification is the gold standard for verifying a product’s vegan status. Certifying organizations include the Vegan Society and Vegan Action, which have strict criteria for certification.

Certifications To Look For When Choosing Clean Brands

When it comes to evaluating the credibility of a brand’s cruelty-free and vegan claims, certifications from reputable organizations are invaluable. For cruelty-free claims, certifications from Leaping Bunny, PETA, and Cruelty Free International are the most well-recognized. These organizations have rigorous standards and require brands to undergo regular audits to maintain their certifications.

For vegan claims, the Vegan Society and Vegan Action offer trusted certifications. These organizations ensure that products do not contain any animal-derived ingredients, and they also consider environmental and labor practices in their evaluations.

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As it stands, INC.redible does not have any certifications from these organizations for its cruelty-free and vegan claims. Without these certifications, consumers must rely on the brand’s word and any internal audits they may conduct.

Leaping Bunny, PETA, Cruelty Free InternationalCruelty-Free
Vegan Society, Vegan ActionVegan

How Transparent is INC.redible About Their Practices?

Transparency is a crucial factor in assessing a brand’s ethical claims. Brands that are open about their sourcing, manufacturing, and testing practices make it easier for consumers to make informed decisions.

When it comes to INC.redible, there is room for improvement in this area. While the brand states that it is cruelty-free and offers vegan products, there is little information available about their ingredient sourcing or manufacturing processes. They also do not provide details about any internal audits they may conduct to verify their claims.

Without this information, it’s challenging for consumers to fully trust INC.redible’s cruelty-free and vegan claims. Independent certifications, which the brand currently lacks, could also provide a higher level of transparency and assurance.

Conclusion: Is INC.redible Truly a Clean Brand?

Based on our investigation, it’s challenging to definitively classify INC.redible as a ‘clean’ brand. While they make cruelty-free and vegan claims, they lack independent certifications to corroborate these. Additionally, the brand’s transparency about its practices leaves much to be desired.

In the absence of more substantial proof, consumers must decide whether they trust INC.redible’s word about their ethical practices. For those who prefer to err on the side of caution, there are other brands available with verified cruelty-free and vegan credentials.

Remember, in the quest for ethical beauty, transparency, accountability, and independent verification are key. As consumers, our choices can drive the industry towards a cleaner, cruelty-free, and vegan future.