In recent years, the term “clean beauty” has become a buzzword on the lips of beauty enthusiasts, influencers, and critics alike. Amidst this rapidly expanding, increasingly discerning market, new brands are emerging. One such brand is iNNBEAUTY PROJECT, a skincare company that promises not only high-performing products but also the satisfaction of ethical consumption. Launched in 2019, the brand has gained traction for its mission to provide products that are cruelty-free, vegan, and packed with scientifically-backed ingredients.
The brand’s goal is to empower consumers to make informed choices about the products they use. Their approach is to combine the power of nature with the rigour of science, creating formulas that are as kind to the skin as they are to the environment. The compelling marketing, transparent ingredient lists, and bold cruelty-free claims have captured the attention of beauty buyers worldwide.
What sets iNNBEAUTY PROJECT apart from numerous other beauty brands is its commitment to “clean beauty”. But what exactly does this term mean? And does iNNBEAUTY really live up to its claims?
Understanding Clean Beauty: What Does It Mean?
The phrase “clean beauty” is often thrown around in the beauty industry, but there’s no universally agreed upon definition. Generally, a clean beauty product is considered free from harmful chemicals or toxins, is not tested on animals, and is environmentally sustainable. It’s about being mindful not only of what’s put on the skin, but also how the product is made and its impact on the environment.
However, the ambiguity of the term “clean beauty” allows for some wiggle room. Brands can self-define what “clean” means to them, which can lead to a gray area where a product might be free of some harmful ingredients but still contain others. This is where certifications like cruelty-free, vegan, organic, or fair trade become crucial in validating a brand’s clean beauty claims.
When it comes to iNNBEAUTY PROJECT, they claim to be a clean brand, and part of that is their assertion to be cruelty-free and vegan. But are these claims valid?
iNNBEAUTY PROJECT: Their Cruelty-Free Claims Explored
A brand is considered cruelty-free if its products are not tested on animals at any stage of product development, and if the brand doesn’t hire third parties to test on their behalf. iNNBEAUTY PROJECT proudly states on its website that their products are cruelty-free.
The brand is certified by Leaping Bunny, one of the most trusted cruelty-free certification programs globally. This certification is notable because it requires companies to recommit annually and to be open to independent audits. This lends credibility to iNNBEAUTY PROJECT’s cruelty-free claims.
However, it’s important to note that while Leaping Bunny certification is robust, it doesn’t guarantee that individual ingredients haven’t been tested on animals by raw material suppliers. This loophole is worth considering, especially for deeply committed ethical consumers.
Digging Deeper: Is iNNBEAUTY PROJECT Truly Vegan?
A vegan product doesn’t contain any animal-derived ingredients or by-products. While there is no official certification for vegan beauty products, many brands, iNNBEAUTY PROJECT included, use the term to indicate that their products don’t contain ingredients like honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol, or gelatin.
On their website, iNNBEAUTY PROJECT clearly states that their entire range is vegan-friendly but it’s important to note that they don’t have an official certification. This leaves room for interpretation and requires consumers to trust the brand’s word.
While an official certification would provide extra assurance, the brand’s transparency about their ingredients and formulations is a positive sign. They provide a full ingredient list for each of their products online, allowing customers to make their own informed decisions.
The Transparency of iNNBEAUTY PROJECT
One of the key pillars of clean beauty is transparency, and iNNBEAUTY PROJECT excels in this aspect. The brand provides a comprehensive list of ingredients for each product on its website. They also have a “NO List”, which clearly outlines all the harmful or controversial ingredients they promise never to use.
iNNBEAUTY PROJECT also shares information about where their products are made (in the USA) and packaged (in recyclable materials). They are also transparent about their certification, clearly displaying the Leaping Bunny logo on their website and product packaging.
Transparency is essential for consumers to trust a brand’s claims, whether it’s about being cruelty-free, vegan, or clean. In this regard, iNNBEAUTY PROJECT certainly seems to walk the talk.
Comparing iNNBEAUTY PROJECT with Other Clean Brands
When comparing iNNBEAUTY PROJECT with other clean brands, the company holds its own. With its cruelty-free certification, vegan-friendly products, transparent ingredient lists, and environmentally-friendly packaging, it’s on par with other notable clean brands like Youth to the People, REN Clean Skincare, and Herbivore Botanicals.
However, unlike some other brands, iNNBEAUTY PROJECT does not have certifications for being vegan or organic. While this does not necessarily mean their products aren’t vegan or don’t contain organic ingredients, such certifications would provide additional reassurance to consumers.
Still, with their transparency and commitment to avoiding harmful ingredients, iNNBEAUTY PROJECT aligns with what many consumers consider to be clean beauty.
What Customers Say about iNNBEAUTY PROJECT’s Ethics
Customer reviews reflect positively on iNNBEAUTY PROJECT’s ethical stance. Many customers appreciate the brand’s commitment to cruelty-free and vegan products. They also praise the transparency of the brand, noting the comprehensive ingredient lists and clear communication about what the brand stands for.
However, some customers have expressed a desire for third-party certifications to back up the brand’s vegan claims. While the lack of such certification has not deterred most customers, it does highlight an area where the brand could improve to build even greater consumer trust.
Despite this, the overall sentiment amongst customers appears to be one of trust and satisfaction. The brand’s commitment to ethical and clean products clearly resonates with its consumer base.
Final Verdict: Is iNNBEAUTY PROJECT a Clean Brand?
Given the information available, it seems fair to conclude that iNNBEAUTY PROJECT is indeed a clean brand. Their dedication to transparency, cruelty-free practices, vegan-friendly products, and avoidance of harmful ingredients align with the broad understanding of what constitutes a clean brand.
However, like any brand in this relatively unregulated space, there’s room for improvement. Securing vegan certification would provide additional credibility to their claims and give consumers an added layer of confidence.
In the end, it’s up to individual consumers to decide whether iNNBEAUTY PROJECT lives up to their standards of what constitutes a clean brand. As always, doing one’s own research and staying informed is key.