The self-tanning industry has seen a burst of innovation and growth over the past few years. At the forefront of this movement is the UK-based brand, Isle of Paradise. Launched in 2018 by celebrity tanning expert, Jules Von Hep, the brand has quickly become a fan favorite for its unique approach to self-tanning.
The main appeal of Isle of Paradise lies in its promise of delivering a sun-kissed tan without the harmful effects of sun exposure. But, what sets it apart is its commitment to being a clean, cruelty-free, and vegan brand. The brand advocates that beauty and skincare products should not only make you look good, but also feel good about your choices.
Isle of Paradise products are free from parabens, sulfates, and mineral oils. Instead, they are packed with organic tanning actives and color-correcting technologies that promise a natural, streak-free glow. The question, however, is: How clean is Isle of Paradise, really?
Is Isle of Paradise Really Cruelty-Free?
On the surface, Isle of Paradise seems to tick all the right boxes. Their website proudly states that their products are cruelty-free, meaning they do not test on animals. However, to truly understand what this means, we need to dig a little deeper.
Understanding the Cruelty-Free Claim
In the beauty industry, the term “cruelty-free” has been widely used and often misinterpreted. A company can claim to be cruelty-free if they do not test their finished products on animals. However, this does not necessarily mean that individual ingredients or raw materials used in the products have not been tested on animals.
Fortunately, in the case of Isle of Paradise, they have taken their commitment a step further. They have been certified as cruelty-free by PETA, one of the most stringent animal rights organizations in the world. This certification assures consumers that neither the brand nor its ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products.
Isle of Paradise & Veganism: A Deeper Look
Isle of Paradise also proudly proclaims to be a vegan brand. But what does this mean in the context of beauty products? Vegan beauty products are those that do not contain any animal-derived ingredients or by-products. This includes ingredients like collagen, honey, beeswax, lanolin, and others commonly found in skincare products.
For a brand to truly be vegan, they also need to ensure that their products are not tested on animals, as animal testing is not compliant with vegan principles. Isle of Paradise meets both these criteria, making them a genuine vegan brand.
The Ingredients: How Clean Are They?
A key part of Isle of Paradise’s appeal is their claim to be a “clean” brand. This means their products are free from harmful or toxic ingredients, such as parabens, sulfates, and mineral oils. Instead, they use ingredients like Avocado Oil, Chia Seeds, and Coconut Oil, which are known for their skin-nourishing properties.
To assess how clean the brand truly is, let’s take a look at the ingredient list of one of their best sellers – The Isle of Paradise Self Tanning Drops. The primary ingredients include Water, Dihydroxyacetone (a color additive), Alcohol Denat. (a solvent), Glycerin (a skin conditioner), and Erythrulose (a skin conditioner). None of these ingredients are flagged as harmful or toxic by the EWG (Environmental Working Group), pointing to the brand’s commitment to clean beauty.
How Does Isle of Paradise Compare to Other Brands?
When compared to other self-tanning brands, Isle of Paradise stands out for its commitment to clean, cruelty-free, and vegan practices. For instance, popular brands like St. Tropez and Tan-Luxe do not claim to be fully vegan, and they lack the extensive range of PETA certifications that Isle of Paradise has.
Furthermore, Isle of Paradise also offers color-correcting technologies that adjust to your skin tone, something not commonly found in other self-tanning products. This sets them apart as a brand that is not only ethical but also committed to providing innovative and personalized solutions.
Consumer Perspectives on Isle of Paradise
The consumer response to Isle of Paradise has been overwhelmingly positive. Many users appreciate the brand’s commitment to ethical practices and the quality of their products. The Self Tanning Drops, in particular, have received high praise for their easy application and natural-looking results.
However, as with any product, there have been some criticisms. Some users have reported uneven results and a strong smell, which is a common criticism of self-tanning products. Despite this, the brand’s overall ratings remain high, indicating a high level of customer satisfaction.
Conclusion: How Clean is Isle of Paradise?
Overall, it’s clear that Isle of Paradise is a brand that takes its commitment to clean, cruelty-free, and vegan practices seriously. Their PETA certification, vegan-friendly products, and the use of non-toxic ingredients all point to a brand that is conscious of its impact on the environment and animal welfare.
While there may be some areas of improvement, particularly in achieving a more consistent result across their product range, the brand’s overall dedication to ethical and clean beauty practices makes them a standout in the industry. If you’re a consumer who values these traits in a beauty brand, then Isle of Paradise is a brand worth considering.