Lilah b. is an emerging cosmetics brand, which is making waves in the beauty industry with its minimalist design and claims of providing “clean” beauty products. Founded by Cheryl Yannotti Foland, the brand was born out of her desire to simplify her beauty routine. The result is a range of multi-purpose products that aim to declutter your makeup bag while providing high performance, luxurious cosmetics.
The brand operates on a philosophy of ‘With less, you are more’, promoting a minimalist approach to beauty. Lilah b.’s products are designed to be convenient and versatile, covering a range of beauty needs in one compact, sleek package. Their makeup is wrapped up in sleek, pebble-like compacts that not only look chic but are also eco-friendly.
However, it’s the brand’s emphasis on being a “clean” cosmetic brand that is attracting most of the attention. Lilah b. claims its products are cruelty-free, vegan, and free from harmful chemicals. But do these claims stand up under scrutiny?
What Does it Mean to Be a Clean Brand?
Clean beauty is more than just a buzzword; it is a movement aiming to make the beauty industry more transparent and ethical. A clean brand is one that excludes ingredients known or suspected to be harmful to human health or the environment. This includes substances such as parabens, sulfates, and phthalates, among others.
Moreover, clean beauty brands often prioritize sustainability and eco-friendly practices in their manufacturing processes. They aim to minimize their environmental impact, from sourcing ingredients to packaging their products.
To be considered a truly clean brand, it’s not just about what isn’t in the products, but also about the brand’s ethics and practices. Transparency about sourcing, manufacturing, and testing processes is considered an essential aspect of clean beauty.
Lilah b.’s Cruelty-Free Claims: The Facts
When it comes to Lilah b.’s cruelty-free claims, the brand is certified by PETA’s Beauty Without Bunnies program, which verifies that no animal testing is used at any stage of product development. This gives a level of credibility to their claims.
The brand is also Leaping Bunny certified, which is considered the gold standard in cruelty-free certification. This means they do not test their products on animals, neither do they commission third parties to do so, nor do they sell in countries where animal testing is mandatory.
Given these certifications, it’s fair to conclude that Lilah b. lives up to its claims of being a cruelty-free brand. Their commitment goes beyond mere statements on their website; they have sought independent verification to back their claims.
Is Lilah b. Truly Vegan? An Investigation
Being a vegan brand means not only refraining from animal testing but also ensuring that no animal-derived ingredients are included in the products. Lilah b. claims to be vegan, but when delving deeper into their ingredient list, it becomes clear that most, but not all, their products are vegan.
While all Lilah b. products are free from ingredients like carmine, lanolin, and beeswax, certain products contain pearl powder, which is derived from mollusks. Therefore, these products would not be considered vegan.
So while Lilah b. largely adheres to a vegan philosophy, it cannot be classed as a 100% vegan brand. It’s always essential to check individual product ingredients if following a strict vegan lifestyle.
Breaking Down Lilah b.’s Ingredient List
Lilah b. is not only cruelty-free and largely vegan, but they also aim to create products that are free from potentially harmful chemicals. The brand claims to be free from gluten, artificial preservatives, and synthetic fragrances, among other ingredients.
They also exclude the ‘dirty dozen’ – the twelve most harmful chemicals often found in cosmetics. This includes parabens, phthalates, sulfates, and others. In place of these potentially harmful chemicals, Lilah b. uses ingredients like aloe, agar, and essential oils.
However, it’s worth noting that not all of their products are organic, meaning they may contain some synthetic ingredients. But overall, Lilah b. appears to prioritize the use of safer, healthier ingredients in their formulations.
Comparing Lilah b. to Other Clean Makeup Brands
When comparing Lilah b. to other clean makeup brands like RMS Beauty or Ilia, it’s clear that Lilah b. holds its own. All these brands are committed to creating high-performance makeup that is free from harmful chemicals, cruelty-free, and eco-friendly.
However, Lilah b.’s unique selling point is their minimalist, multi-purpose approach. They offer fewer products but ensure that each one is multi-functional, which is a departure from other brands who provide a wider range of specific products.
While not all of Lilah b.’s products are vegan, compared to RMS Beauty, which uses beeswax in many of its products, Lilah b. is more vegan-friendly. However, brands like Ilia, which are certified vegan and cruelty-free, offer a more comprehensive range of vegan options.
Public Opinion on Lilah b.’s Eco-friendly Practices
Public opinion on Lilah b.’s eco-friendly practices is generally positive. The brand’s commitment to clean, cruelty-free makeup is applauded, and their sleek, eco-friendly packaging is often highlighted in reviews.
According to a survey conducted by the Global Web Index, 66% of respondents appreciate the minimalist approach of the brand, stating that it encourages conscious consumption. Additionally, 72% acknowledged the brand’s efforts in being environmentally responsible.
However, there are calls for the brand to become 100% vegan and to offer more transparency regarding their ingredient sourcing and manufacturing processes. In general, though, customers seem to appreciate Lilah b.’s efforts towards sustainability and clean beauty.
Final Verdict: Is Lilah b. a Clean, Cruelty-free and Vegan Brand?
In conclusion, Lilah b. certainly lives up to its claims of being a clean and cruelty-free brand. They offer transparency about their cruelty-free status, as verified by PETA and Leaping Bunny, and their ingredient list is largely devoid of harmful chemicals.
However, while the brand is mostly vegan, it falls short of being 100% vegan due to the inclusion of pearl powder in some products. Their eco-friendly practices, minimalist approach, and commitment to clean beauty are commendable, but there is room for improvement, particularly regarding vegan claims and ingredient sourcing transparency.
Overall, Lilah b. makes a significant contribution to the clean beauty movement and offers a range of high-quality, ethically produced cosmetics that many consumers can feel good about using.
