Clean Brands

Is Rare Beauty by Selena Gomez a Clean Brand? Investigating Their Cruelty-Free and Vegan Claims

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Launched in September 2020, Rare Beauty is a cosmetic brand owned by pop star and actress Selena Gomez. Designed with the objective of empowering everyone to embrace their uniqueness, Rare Beauty presents a wide range of makeup products from lip colors to highlighters, all intending to help consumers comfortably express their individuality. With a mission of breaking down unrealistic standards set by society, Gomez’s beauty brand aims to create a safe and welcoming space within the beauty community.

While the brand has been recognized for its inclusivity in terms of color ranges and representation in their marketing, it has also made headlines for its claims of being cruelty-free, vegan, and a “clean” beauty brand. This has sparked interest and discussions among beauty enthusiasts, vegans, and environmentally-conscious consumers.

In this article, we will delve into Rare Beauty’s cruelty-free, clean, and vegan claims. We will also examine its transparency and sustainable practices, and compare it with other clean beauty brands in the market.

Assessing Rare Beauty’s Cruelty-Free Claim

Rare Beauty claims to be a 100% cruelty-free brand. According to their official website, they do not test their products on animals at any stage of product development, and they do not sell their products in countries where animal testing is required by law. This is in line with the definition of ‘cruelty-free’ as set by animal rights organizations.

However, the beauty industry lacks specific regulations for using the term “cruelty-free”. As such, it is important for consumers to look for certifications from recognized animal rights organizations. Rare Beauty, as of now, doesn’t hold any certification from cruelty-free organizations such as Leaping Bunny or PETA.

While the brand’s cruelty-free claim seems promising, the lack of certification from recognized animal rights organizations makes it difficult to independently validate this claim. This does not necessarily mean that their claim is false, but a certification would definitely bolster their credibility.

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Understanding the Meaning of ‘Clean Beauty’

The term ‘clean beauty’ has gathered momentum in recent years, but there’s a broad spectrum of interpretations. Generally, ‘clean beauty’ refers to products that are safe for people and the planet. This implies that they are free from harmful ingredients like parabens, sulfates, synthetic fragrances, and more. Moreover, they should be sourced and produced in a way that respects the environment and biodiversity.

‘Clean beauty’ also extends to ethical considerations such as fair trade and cruelty-free practices. A clean brand should not exploit people, animals, or the environment in any way, from sourcing of ingredients to disposal of packaging.

Given the lack of regulation in the beauty industry, the definition of ‘clean beauty’ can vary between brands. Therefore, consumers should be cautious and make sure to understand a brand’s specific definition and standards.

Is Rare Beauty a Clean Beauty Brand?

Rare Beauty identifies itself as a clean brand. According to their website, their products are free of over 50 potentially harmful ingredients such as parabens, sulfates, and phthalates. They also claim that their formulas prioritize long-term skin health and are suitable for sensitive skin.

In terms of sustainability, Rare Beauty states that they are actively working towards reducing their environmental impact. However, detailed information about their sourcing, manufacturing, and packaging practices is not clearly provided on their website, which makes it difficult to determine the extent of their commitment to sustainability.

In conclusion, while Rare Beauty meets some criteria of being a clean brand by excluding harmful ingredients from their formulas, there is a lack of transparency regarding their sustainability practices.

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Investigating Rare Beauty’s Vegan Claims

While many consumers often conflate ‘cruelty-free’ with ‘vegan’, they are, in fact, distinct terms. A brand can be cruelty-free and still use animal-derived ingredients. As for vegan brands, they do not include any animal-derived ingredients in their products.

Rare Beauty’s website states that the majority of their products are vegan. However, certain products like the ‘Always an Optimist Illuminating Primer’ and the ‘Brow Harmony Pencil & Gel’ are not vegan due to the presence of ingredients like beeswax and carmine.

While the brand does use vegan-friendly ingredients for the majority of its products, it cannot be categorized as a completely vegan brand. It is commendable, though, that the brand clearly states which of their products are not vegan, providing transparency for their consumers.

Transparency and Sustainable Practices at Rare Beauty

Transparency and sustainability are key considerations for consumers in the present age. Rare Beauty, on its part, states that they are committed to improving their practices and are “constantly learning and growing”.

While their commitment towards improving is a positive sign, the lack of specifics regarding their efforts towards sustainability and ethical sourcing practices makes it difficult to gauge their dedication towards these initiatives. There is also no information available regarding any third-party certifications or audits that could validate their claims.

For a brand that identifies itself as ‘clean’, it is essential for Rare Beauty to provide specific details about their sourcing, production, and disposal methods. This would not only validate their claims but also build consumer trust in their brand.

Comparing Rare Beauty to Other Clean Beauty Brands

When it comes to clean beauty, brands such as Ilia Beauty, RMS Beauty, and Kosas are often praised for their transparency and commitment to clean, cruelty-free, and sustainable practices. These brands provide comprehensive information about their sourcing, ingredients, manufacturing processes, and environmental impact.

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In contrast, while Rare Beauty does claim to be a clean and cruelty-free brand, they lack detailed transparency regarding their sustainability practices. The brand also falls short in terms of vegan offerings compared to brands like Ilia and Kosas, which offer a completely vegan range.

It’s important to note that Rare Beauty is a relatively new entrant in the beauty industry. While they have room for improvement, their commitment to inclusivity, and the potential for growth and development in the clean beauty space is evident.

Conclusion: The Truth about Rare Beauty

In the final analysis, Rare Beauty’s cruelty-free claim is credible but lacks certification from renowned animal rights organizations. The brand does adhere to some standards of clean beauty by excluding harmful ingredients, but falls short in providing detailed information about their sourcing and sustainability practices.

While the brand cannot be categorized as completely vegan, it is commendable that they are transparent about which of their products are not vegan, allowing consumers to make informed choices.

Compared to other established clean beauty brands, Rare Beauty has some ground to cover, particularly in terms of transparency and sustainability. However, given that the brand is relatively new, it shows promise and potential for growth in the clean beauty realm.

Ultimately, consumers must make informed decisions based on their own values and preferences. As for Rare Beauty, we look forward to seeing how the brand evolves and continues its journey in the realm of clean beauty.