I’m a big fan of buying natural, organic and cruelty free skincare. When I came across Rare Beauty’s website I was really impressed by the products and their eco-friendly credentials.
This lead me to ask whether or not Rare Beauty was eco friendly and what it means for their brand.
Is Rare Beauty Eco Friendly?
Yes, Rare Beauty is eco-friendly. Selena Gomez founded the brand with the mission to make people feel more connected by fostering a sense of belonging and encouraging self-acceptance.
It is committed to using safer ingredients and improving its environmental impact over time.
For example, Rare Beauty’s packaging is recyclable and made from recycled materials wherever possible.
Its products are also cruelty-free, vegan, gluten-free, paraben-free, fragrance-free, and oil-free wherever possible.
Where Does Rare Beauty Source Its Materials From?
Rare Beauty’s products are made in the United States, and all of its products are cruelty-free.
They are also vegan and gluten-free, which means that they do not contain any animal byproducts and do not include any ingredients that could cause an allergic reaction to those who have Celiac disease.
A lot of brands like Rare Beauty have to source their materials from all over the world, but they keep everything within the country to reduce the risk of potential contamination.
Does Rare Beauty Have a Recycling Program?
Rare Beauty is committed to sustainability and has created a recycling program for its products through TerraCycle.
When you’re done with your product (once a mascara tube or lipstick bullet is too dried out to use or once a liquid foundation bottle is empty), place it into a clean envelope or box and send it off. If you don’t have an envelope or box on hand, you can order one through the Rare Beauty website.
This isn’t the first time we’ve seen makeup brands team up with TerraCycle to create recycling programs for their products: MAC Cosmetics started this trend in 2016, and we’ve seen others follow suit.
With initiatives like this becoming more common, we can only hope that other brands will follow suit so we can all make moves toward more sustainable beauty routines.
Is the Rare Beauty Line Sustainable
That commitment to sustainability is evident in the brand’s products as well as its packaging.
For example, the lipstick tubes are made from recycled aluminum and wood from responsibly managed forests. “It’s a process,” Gomez said of making sure the brand is sustainable. “It’s not like you can just do it overnight.”
And the good news for consumers is that Rare Beauty’s products are also high-performing.
Fans have praised the brand’s Soft Pinch Liquid Blush ($20), Soft Pinch Liquid Blush ($20) and Liquid Touch Weightless Foundation ($29).
Will Rare Beauty Be Offering Refillable or Magnetic Makeup Compacts?
A post from Sephora’s Instagram account told fans that Rare Beauty “will not be offering any refillable or magnetic compacts for the initial launch.” That’s an unfortunate choice for the beauty brand, because refillable and magnetic makeup compacts are becoming increasingly popular due to their environmental benefits.
Magnetic makeup compacts can be used with any makeup product in a pan form.
For example, if you have a magnetic makeup compact, you can take individual eyeshadows out of their original packaging and place them in your magnetic compact.
You can also fill empty pans with specific shades you’ve mixed or even use old products you’ve hit pan on.
Refillable products, on the other hand, allow you to remove an empty product from its case and replace it with a full one — for instance, placing an empty mascara wand back into its tube after removing it and replacing the empty mascara with fresh product.
Rare Beauty’s decision to forgo these two sustainable options is notable considering that many other brands are taking steps in this direction.
Fenty Beauty has been offering refillable products like its Gloss Bomb Universal Lip Luminizer since 2017. Other brands like MAC Cosmetics and Milk Makeup also sell refillable products. It’s unclear why Rare Beauty has made this choice.
What Does Rare Beauty Stand for?
Rare Beauty’s mission statement is basically: “Be confident. Be you.”
The beauty brand, which was created by singer Selena Gomez and her best friend, makeup artist Hung Vanngo, aims to be a brand for everyone — no matter what your skin tone or skin type is.
The brand launched on the Sephora site and in Sephora stores today (September 3) with a 48-product line that includes foundation, lipstick, highlighter, mascara and more.
Makeup artist Mai Quynh also swatched all of the products on Instagram so people can see what they look like in real life.
At first glance, you may notice that Rare Beauty’s packaging is simple. It features a white tube with either a black or pink cap — no frills here.
But there has to be some reason why the brand chose this packaging, right? Well, according to Gomez herself (via Vogue), she went through many design iterations before landing on the final product.
“It was important because I wanted it to feel welcoming,” Gomez told Vogue. “I want people to feel like they can pick up anything from the collection and just go with it.”
Is Rare Beauty Manufactured in a Green Facility?
Yes, Rare Beauty is manufactured in a green facility. Their factory has been awarded the Gold-Level Certification by Leadership in Energy and Environmental Design (LEED), recognized for their commitment to sustainability.
What does LEED Certified mean?
In order to be considered for LEED certification, a building must meet rigorous standards for energy efficiency and sustainability. There are four levels of LEED certification: Certified, Silver, Gold and Platinum.
Rare Beauty’s factory has been awarded the Gold-level certification, which ranks as the second highest certification offered by the U.S. Green Building Council (USGBC). The Gold certification recognizes healthful workplaces and energy conservation efforts that benefit our environment.
The Rare Beauty manufacturing facility is one of few beauty manufacturing facilities in the world to receive LEED gold level certification!
LEED certified buildings achieve high performance with reduced environmental impact. The USGBC created this system to better define “green building” by developing measurable standards that are both affordable and efficient.
Where Can Customers Recycle Their Empty Rare Beauty Packaging?
In the US, they’ve partnering with TerraCycle to allow customers to recycle their empty Rare Beauty packaging through their mail-in program.
The brand is working on launching in-store recycling programs in the near future.
If you are looking for a more sustainable lifestyle, you’ll like what Rare Beauty has to offer.
They ship their products from San Francisco and highlight their eco-friendly sourcing techniques. The packaging is also very simple; you get what you need and that’s it. In addition,
Rare Beauty is definitely a big proponent of donating to different organizations such as the Elizabeth Glaser Pediatric AIDS foundation.
That way, you can feel good about buying natural products for your skin, while also donating to a cause that really matters.