SUNDAY II SUNDAY is a groundbreaking haircare brand that focuses on active and athletic women, particularly those with textured hair. The brand prides itself on providing haircare solutions that promote scalp health, hair growth and damage protection. It boasts a range of products including shampoos, conditioners, serums, and sprays, all of which are designed to meet the unique needs of women who engage in regular physical activity.
The brand lays strong emphasis on its claim of being a ‘clean brand’. SUNDAY II SUNDAY presents itself as a company that is committed to transparent practices, the use of safe ingredients, and the avoidance of animal testing. The brand also claims to offer vegan-friendly options.
However, as the clean beauty movement continues to rise, so does skepticism about the validity of such claims. This article aims to investigate SUNDAY II SUNDAY‘s claims of being a clean, cruelty-free and vegan brand.
Understanding Clean Beauty Brands
Clean beauty has emerged as a significant trend in the beauty and personal care industry. It generally refers to products that are free from harmful chemicals and are created with the health of our bodies and the environment in mind. However, it’s important to note that the term ‘clean’ is not regulated, so what counts as a ‘clean beauty brand’ can vary significantly.
For the purpose of this investigation, we will be considering brands that meet the following criteria as clean: they use safe and non-toxic ingredients, are transparent about their ingredient list, use environmentally friendly packaging, and do not engage in animal testing.
These criteria give us a basic framework to investigate SUNDAY II SUNDAY‘s claims. They will help us ascertain if the brand truly lives up to its clean beauty image.
SUNDAY II SUNDAY’s Cruelty-Free Claim
SUNDAY II SUNDAY indicates on its website that it is a cruelty-free brand. This claim suggests that the brand abstains from any form of animal testing throughout their product development and manufacturing process.
For a brand to be considered cruelty-free, it should meet three main conditions. Firstly, the brand should not test its finished products on animals. Secondly, it should not use ingredients that were tested on animals. Lastly, the brand should not allow third-party companies to test their products on animals on its behalf.
Based on the information provided on the SUNDAY II SUNDAY website, the brand appears to meet all these conditions. However, the brand is not currently certified by any known cruelty-free certification body like PETA or Leaping Bunny.
Dissecting the Vegan Controversy
While SUNDAY II SUNDAY does not explicitly claim to be a vegan brand, it does mention offering vegan options. A vegan beauty brand strictly refrains from using any animal-derived ingredients or by-products in their formulations. Some common non-vegan ingredients include beeswax, collagen, gelatin, and keratin.
Navigating through the brand’s website, we found some products that appear to be vegan-friendly such as Root Refresh Micellar Rinse and Hair Flourish Vegan Biotin Gummies. However, other products like the Edge Flourish Daily Nourishing Serum contain silk amino acids, which are not vegan.
Exploring the Brand’s Ingredient List
A key factor in determining whether a brand is truly ‘clean’ is its ingredient list. SUNDAY II SUNDAY claims to use only safe and non-toxic ingredients in its products.
Upon examining their product ingredients, it is evident that the brand uses a number of botanical and natural components like aloe vera, apple cider vinegar, tea tree oil, and sunflower seed oil. However, products also contain some synthetic ingredients. The brand seems to follow the principle that not all synthetics are bad, and not all naturals are good.
SUNDAY II SUNDAY is transparent about its ingredients, disclosing the full list on their product pages. This transparency is a positive sign and aligns with the principles of a clean brand.
Consumers’ Experience with SUNDAY II SUNDAY
Consumer reviews provide valuable insights into a brand’s claims. Most customers seem to have a positive experience with SUNDAY II SUNDAY, praising the effectiveness of the products, particularly for active lifestyles.
However, some consumers expressed concerns about the presence of synthetic ingredients in some products. Despite this, the overall sentiment appears to be largely positive with a high level of satisfaction among users, affirming the brand’s claims of effectiveness and safety.
Expert Opinions on SUNDAY II SUNDAY’s Claims
In assessing SUNDAY II SUNDAY‘s claims, expert opinion was sought. Dermatologists and haircare experts generally agree that the brand’s products are safe and effective. The use of both natural and synthetic ingredients is seen as balanced and geared towards providing the best results while maintaining safety.
However, it was also noted that while the brand claims not to test on animals, the absence of a recognized cruelty-free certification limits the credibility of this claim. Similarly, the vegan claim is ambiguous due to the presence of non-vegan ingredients in some products.
Conclusion: Is SUNDAY II SUNDAY Truly Clean?
In conclusion, SUNDAY II SUNDAY largely lives up to its claims of being a clean brand. It uses a combination of safe natural and synthetic ingredients, avoids harsh chemicals, and is transparent about its ingredient lists.
However, the brand’s cruelty-free and vegan claims could be more credible if backed by recognized certifications. Customers and potential users might appreciate further clarification and concrete evidence regarding these claims.
In the end, the decision to consider SUNDAY II SUNDAY a clean beauty brand ultimately lies in the hands of consumers, taking into account their personal definitions of ‘clean’ and their individual product requirements.