Clean Brands

Is Supergoop! a Clean Brand? Investigating Their Cruelty-Free and Vegan Claims

3 Mins read

As consumers become increasingly conscious about the products they use, companies like Supergoop! have garnered attention for their skin-friendly, ethical marketing. Established in 2007, the brand is on a mission to stop the skin cancer epidemic by introducing SPF into everyday skincare. With their broad range of sunscreen products, Supergoop! is revolutionizing the world of skincare by integrating sun protection into our daily routines.

Supergoop! has made claims to being a ‘clean’ brand; they assert that their products are both cruelty-free and vegan. But how accurate are these claims? Understanding the terms ‘cruelty-free’ and ‘vegan’ is essential in assessing the authenticity of these claims. Are these terms just marketing buzzwords, or do they hold genuine weight?

Cruelty-Free Claims: What Does it Mean?

When a brand claims to be cruelty-free, it means that their products, as well as the ingredients within them, are not tested on animals. The humane aspect of such products is an attractive feature to the growing number of consumers looking to make ethical purchasing decisions. It is important to note, though, that ‘cruelty-free’ does not equate to ‘vegan’.

There are several organizations that certify brands as cruelty-free, including PETA, Leaping Bunny, and Choose Cruelty-Free. These organizations have strict criteria that brands must meet and maintain to receive and keep their certification. However, it is also worth noting that brands can claim to be cruelty-free without being officially certified.

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Supergoop! and Animal Testing: The Facts

The Supergoop! website clearly states that they are a cruelty-free brand, asserting that their products are not tested on animals. Additionally, they do not sell their products in mainland China, a country known for its compulsory animal testing on imported cosmetics.

Interestingly, while the brand asserts its cruelty-free status, it does not carry official certification from any of the aforementioned organizations. This could raise some eyebrows, as certification from third-party organizations provides an extra layer of assurance to consumers. However, the brand’s transparency about their testing practices and distribution policies does lend credibility to their cruelty-free claims.

Understanding Vegan Cosmetics: A Brief Overview

In the beauty industry, a product is considered vegan if it does not contain any animal-derived ingredients. This includes ingredients like beeswax, lanolin, collagen, and keratin, to name a few. Vegan products are not only appealing to consumers following a vegan lifestyle, but also to those seeking more natural and ethically produced cosmetics.

Just like with ‘cruelty-free’, there are organizations that certify products as vegan. The Vegan Society and Vegan Action are among the most recognized. It’s important to note that vegan certification is not mandatory, and brands can self-proclaim their products as vegan.

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Is Supergoop! Truly Vegan? The Ingredients Breakdown

According to Supergoop!, their entire range is vegan-friendly, meaning it does not contain any animal-derived ingredients. Their products are free from beeswax and lanolin, two common ingredients in skincare that are derived from bees and sheep respectively.

However, the absence of certification from recognized vegan organizations means consumers must trust the brand’s word for it. While they list all their ingredients on their site, understanding these complex names and their origins can be a challenge for the average consumer.

The Meaning of ‘Clean’ in the Beauty Industry

The term ‘clean’ in the beauty industry is a bit ambiguous, but it generally refers to products that are free from harmful chemicals and toxins. It also implies that the product is environmentally friendly and ethically produced.

A clean brand usually avoids ingredients like parabens, sulfates, phthalates, and synthetic fragrances, which are commonly found in cosmetics but can potentially harm the skin and the environment. It’s worth noting that the ‘clean’ label is self-regulated, meaning brands can use this term without any official certification.

Does Supergoop! Fit the ‘Clean’ Label?

Supergoop! proudly embraces the ‘clean’ label, claiming that their products are free from harmful chemicals. The brand has even created a ‘No list’ that consists of over 100 ingredients they pledge to never use, including parabens, sulfates, and synthetic fragrances. Their commitment to transparency in their ingredients list shows a clear dedication to clean beauty.

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However, as with their cruelty-free and vegan claims, there is no official certification to back up their assertion of being a ‘clean’ brand. The decision to trust their claim ultimately lies with the consumer, who must weigh the brand’s transparency and commitment against the lack of third-party verification.

Conclusion: Weighing the Evidence on Supergoop! Claims

Supergoop! has made significant strides towards becoming a clean, cruelty-free, and vegan brand. They are transparent about their ingredients, testing practices, and commitment to being free from harmful chemicals. Still, the lack of certification for their cruelty-free, vegan, and ‘clean’ claims may leave some consumers feeling uneasy.

Overall, Supergoop! appears to align with many values associated with clean, ethical beauty, but the onus is on the consumer to decide whether they trust the brand’s assertions. As with any product, it’s essential to do your own research and decide what aligns best with your personal values and needs.