In an era where clean beauty is no longer a passing trend but a standard, many brands are being scrutinized for their ethical practices and ingredient transparency. One such brand under the microscope of late is MakeUp Eraser, a beauty brand that gained popularity for its reusable makeup removing cloth. The brand claims to be vegan and cruelty-free, but what does that really mean? And how well do they live up to these declarations?
In order to determine whether MakeUp Eraser is indeed a clean brand, we’ll need to dissect these claims, evaluate their ingredients, compare the brand to others in the clean beauty market, and gauge customer and expert feedback. Is MakeUp Eraser genuinely a brand that promotes clean, ethical beauty? Let’s investigate.
What is the MakeUp Eraser Brand?
Founded in 2013, MakeUp Eraser is an innovative brand that shook the beauty industry with its introduction of a reusable microfiber cloth designed to remove makeup with just water. The brand’s philosophy revolves around creating sustainable beauty solutions to reduce environmental waste, and its flagship product, the Original Makeup Eraser, aims to replace disposable cotton pads and makeup remover wipes.
Claiming to be free of chemicals, the MakeUp Eraser also touts being cruelty-free and vegan. This means, according to the brand, it doesn’t test its products on animals or use any animal-derived ingredients. However, it’s essential to delve deeper into these claims to ascertain their veracity.
Unpacking the Cruelty-Free Claim
Cruelty-free is a term that signifies a product or brand doesn’t test its products, ingredients, or formulations on animals. The MakeUp Eraser claims to be cruelty-free, but it isn’t certified by a recognized cruelty-free body like Leaping Bunny or PETA. Therefore, while the brand does assert that they do not conduct animal testing, without a certification, it’s hard to fully verify this.
It’s also crucial to note that cruelty-free doesn’t always equate to vegan. While a brand may not test on animals, it might still use animal-derived ingredients in its products. To fully assess the brand’s ethical stance, we must also examine its vegan claim.
Exploring MakeUp Eraser’s Vegan Stance
Vegan products are those that contain no animal-derived ingredients or byproducts. Given that their primary product, the Original MakeUp Eraser, is a cloth, it’s relatively easy to maintain a vegan stance. The brand confirms that their product is made of a proprietary polyester blend, with no animal products used in its creation.
However, a vegan product doesn’t always mean a clean product. To understand if MakeUp Eraser is truly a clean brand, we must scrutinise the materials used in their products and the way these materials are sourced.
Decoding the Ingredients: Is it Really Clean?
A clean product is one that’s mindfully created and produced without any proven or suspected toxic ingredients. MakeUp Eraser uses a unique blend of polyester in their cloths, which they claim effectively removes makeup with just water.
Polyester is a synthetic fiber derived from petroleum, and its impact on the environment during production and disposal is a contentious topic. While the brand’s commitment to reusable, long-lasting products helps mitigate this concern, it’s worth noting that the cloth may not be as clean as the brand claims when considering environmental impact.
Consumer Testimonials and Expert Opinions on MakeUp Eraser
Customer feedback on the Original MakeUp Eraser is generally positive, with users praising its effectiveness in removing makeup and its durability. Beauty experts also commend its innovation and its contribution to reducing single-use waste in the beauty industry.
However, some experts express concern about the environmental implications of polyester production. While the product itself is reusable and durable, the environmental cost of producing the polyester cloth doesn’t entirely align with the clean beauty ethos.
Comparing MakeUp Eraser With Other Clean Brands
When compared to other clean beauty brands, MakeUp Eraser does stand out with its unique product offering. Brands like RMS Beauty, ILIA, and Tata Harper are commonly hailed as clean beauty brands, but unlike these brands, MakeUp Eraser primarily offers tools rather than cosmetics, making direct comparisons challenging.
However, concerning commitment to cruelty-free and vegan practices, MakeUp Eraser aligns with these recognized clean brands. But when considering environmental impact, the use of synthetic fibers like polyester puts the brand in a more controversial position.
Conclusions: Is MakeUp Eraser Truly Cruelty-Free and Vegan?
Based on our investigation, we can conclude that MakeUp Eraser is indeed vegan and possibly cruelty-free, although the latter could be more transparent with certification. While the brand’s commitment to reusable products is commendable, the environmental implications of their chosen materials make their claim of being a clean brand more complex.
To sum up, MakeUp Eraser does align with some facets of clean beauty, but there are areas for the brand to improve upon to fully embody a clean, ethical, and sustainable brand ethos. The responsibility also lies with us, the consumers, to remain informed and make discerning choices in our beauty consumption.
