Clean Brands

Is Topicals a Clean Brand? Investigating Their Cruelty-Free and Vegan Claims

4 Mins read

In recent years, the Clean Beauty Movement has been making waves in the cosmetics industry. This movement advocates for transparency in cosmetic product labeling, focusing on the use of safe, non-toxic, and ethically sourced ingredients. The philosophy extends beyond the product itself, incorporating practices such as cruelty-free testing and vegan-friendly formulations.

The demand for clean beauty products is ever-increasing as consumers become more educated and conscious about the products they choose to apply on their skin. To meet this demand, many brands are making bold claims about their ‘clean,’ ‘cruelty-free,’ and ‘vegan’ credentials. But are these claims always true?

Topicals, a popular skincare brand, is one such company that has garnered attention for its strong stance on clean beauty. This article sets out to investigate the truth behind Topicals’ claims and to answer the all-important question – Is Topicals a clean brand?

Topicals: A Brief Brand Overview

Launched in 2020, Topicals is a skincare brand that has rapidly gained popularity for its scientifically-backed, dermatologist-approved formulations targeting common skin issues like eczema, acne, and hyperpigmentation. The brand prides itself on taking a no-nonsense approach to skincare, focusing on the effectiveness of its products rather than hype or frills.

Topicals is not your average skincare brand. It portrays itself as a ‘funner’ flair to the often boring and sterile world of medicinal skincare. The brand’s fun, colorful packaging and relatable marketing message resonate with its target audience, making it a standout in the crowded beauty market.

The brand is also known for its commitment to social causes. It pledges a percentage of its profits to mental health organizations, emphasizing the link between skin health and mental well-being.

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Diving Deep: Topicals’ Ingredient List

One of the key ways to ascertain whether a brand truly adheres to clean beauty principles is to examine its ingredient list. Topicals claims to use only science-backed, safe, and non-toxic ingredients in its products.

The brand’s two flagship products, Faded and Like Butter, feature potent botanical ingredients such as licorice root, turmeric, and green tea, known for their powerful anti-inflammatory and antioxidant properties. Topicals also uses niacinamide and tranexamic acid, two heavy-duty ingredients that are scientifically proven to combat hyperpigmentation and inflammation.

It’s worth noting that Topicals also avoids potentially harmful ingredients like parabens, sulfates, and fragrance in its formulations, adhering to the clean beauty principles.

Is Topicals Cruelty-Free? The Facts Unveiled

One of the cornerstones of the clean beauty movement is ensuring that no animal testing is involved in the product development process. Topicals proudly asserts that it is a cruelty-free brand.

The brand’s website clearly states that neither its products nor its ingredients are tested on animals at any stage of product development. Furthermore, Topicals does not allow third-party testing on its behalf, nor does it sell its products in countries where animal testing is mandatory by law.

These claims, transparently provided on the brand’s website and packaging, lend credibility to Topicals’ cruelty-free status.

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Topicals and Veganism: Are They Truly Vegan?

Alongside their cruelty-free claims, Topicals also states that their products are vegan-friendly. This means that they do not contain any animal-derived ingredients or by-products.

A close look at the ingredient lists of Faded and Like Butter reveals that they are indeed free from notorious non-vegan ingredients like beeswax, lanolin, collagen, and carmine. Instead, the brand opts to utilize plant-based and synthetic ingredients that are safe for both humans and animals.

However, it is important to note that while being vegan-friendly is a positive attribute, it does not automatically equate to being clean. A clean brand should also ensure its products are non-toxic and safe for use.

PETA and Leaping Bunny: Topicals’ Certifications

One of the most reliable ways to confirm a brand’s cruelty-free and vegan claims is through certifications from trusted organizations like PETA (People for the Ethical Treatment of Animals) and Leaping Bunny.

Topicals has been awarded the PETA’s Beauty Without Bunnies certification, meaning that the brand does not conduct, commission, or pay for any tests on animals for its ingredients, formulations, or finished products. It’s a highly sought-after certification that solidifies the brand’s commitment to cruelty-free practices.

However, as of writing this article, Topicals does not appear to have received certification from Leaping Bunny, another highly reputed organization, which has stricter requirements for cruelty-free certification.

A Closer Look at Topicals’ Ethical Sourcing Policies

Beyond being cruelty-free and vegan, a truly clean brand also needs to demonstrate ethical sourcing practices. Topicals claims to be committed to sustainable and ethical sourcing, but specifics about their supply chain management and sourcing policies are not elaborated on their website.

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However, the brand has demonstrated a commitment to social responsibility by pledging a percentage of its profits to mental health organizations. This shows that the brand does not only care about their customers’ skin health but also their overall well-being.

While the lack of detailed information about Topicals’ sourcing policies may seem concerning initially, it’s not uncommon for brands in their early stages, like Topicals, to be still developing and refining these aspects of their business.

Conclusion: Is Topicals a Truly Clean Brand?

From our investigation, it appears that Topicals largely lives up to its clean beauty claims. The brand’s ingredient lists align with clean beauty principles, and its cruelty-free and vegan claims are backed up by its practices and PETA certification.

However, as conscious consumers, it is essential to continue asking questions and demanding transparency from all brands. While Topicals shows great promise and commitment to clean beauty, it would be beneficial for them to provide more information about their sourcing policies to further validate their clean brand status.

In conclusion, Topicals is making commendable strides in the clean beauty movement, being transparent and considerate of their consumers’ health, the animals, and the environment. But like all brands in the ever-evolving beauty industry, there’s always room for improvement and growth.