Founded by Andrea Lisbona, Touchland is a skincare brand committed to revolutionizing the hand sanitizer industry. The company introduces a new concept of hand sanitizers that are not only functional but also aesthetically pleasing and pleasant to use. The brand offers various hand sanitizer products that are claimed to be cruelty-free, vegan, and clean.
Touchland’s main product, the Power Mist hand sanitizer, has gained popularity for its sleek, modern design and appealing scents. The brand bridges the gap between health and style, promoting a product that both looks good and keeps you safe. In the era of COVID-19, Touchland’s hand sanitizers have become a trendy and sought-after product.
However, amid the hype and popularity, questions arise about the brand’s authenticity and commitment to their ethical claims. Are Touchland’s cruelty-free, vegan, and clean brand claims accurate and reliable? This article investigates and discusses these claims in depth.
The Concept of a Clean Brand
A ‘clean’ brand is one that produces products that are safe, sustainable, and ethical. The concept extends beyond merely being free from harmful chemicals. It also includes being transparent about the ingredients used, the manufacturing process, and the impact of these on the environment and society.
Clean brands put a great deal of emphasis on sustainability. They ensure that their products, as well as their packaging, are eco-friendly and have minimal impact on the environment. They also commit to cruelty-free practices, which means no animal testing is involved at any stage of the product development.
Furthermore, many clean brands also commit to being vegan, meaning that their products do not contain any animal-derived ingredients. They tend to prefer plant-based, natural ingredients that are not only gentle on the skin but also kinder to the planet.
Touchland’s Cruelty-Free Claims
Touchland asserts that all their products are cruelty-free. This means the brand pledges that their products and the ingredients used in them have not been tested on animals at any stage of production. It is a strong ethical stance that resonates with many consumers who are conscious about the welfare of animals.
The brand’s website clearly states their commitment to being cruelty-free and maintains that they do not sell in countries where animal testing is mandated by law. The brand is transparent about their stance, providing information about their testing processes and policies.
However, while the brand’s commitment to cruelty-free practices is commendable, it’s crucial to verify these claims. This involves checking whether Touchland’s cruelty-free claims are certified by recognized bodies such as Leaping Bunny or PETA.
Analyzing Touchland’s Vegan Claims
Touchland also claims that their products are 100% vegan. This means that they don’t use any animal-derived ingredients in their products. Vegan products are not only cruelty-free but also free from ingredients like beeswax, lanolin, collagen, and others that are derived from animals.
The brand’s website lists all the ingredients used in their hand sanitizers, and a closer inspection reveals that they do seem to stick to their vegan claim. Ingredients include aloe vera extract, radish root ferment filtrate, and lime essential oil, among others.
However, like with the cruelty-free claim, it’s important to check whether Touchland’s vegan claims are validated by recognized bodies such as Vegan Action or The Vegan Society. This helps establish trust and authenticity in the brand’s vegan claims.
The Regulatory Framework for Clean Brands
Regulation in the clean brand space is not as stringent or well-defined as it should be. Oftentimes, brands can claim to be ‘clean,’ ‘natural,’ or ‘organic’ without any regulatory body verifying these claims. This lack of regulation can lead to greenwashing, where brands mislead consumers about the environmental or health benefits of their products.
However, there are some organizations that offer certifications to brands that meet certain criteria. For example, the Leaping Bunny logo certifies that a brand does not test on animals at any stage of product development. Similarly, Vegan Action and The Vegan Society offer certifications for vegan products.
While these certifications are not legally required, they offer a degree of assurance to consumers that the brand is truthful about its claims. Therefore, a brand’s commitment to transparency and its willingness to seek such certifications speaks volumes about its dedication to being a truly clean brand.
Verifying Touchland’s Certifications
Touchland’s commitment to being cruelty-free and vegan is stated clearly on their website. However, there is no visible certification from recognized bodies like Leaping Bunny, PETA, Vegan Action, or The Vegan Society.
The absence of these certifications does not automatically mean that Touchland’s claims are false. It is possible that the brand is indeed cruelty-free and vegan but has not sought out these certifications. But it does make the verification of their claims challenging for consumers.
To ensure authenticity, brands should seek third-party certifications. This not only adds credibility to their claims but also makes it easier for consumers to trust their products. As consumers, it’s essential to demand transparency and hold brands accountable.
Consumer Perspectives on Touchland
To gauge how consumers perceive Touchland, we can turn to customer reviews and social media reactions. The general sentiment appears to be overwhelmingly positive, with many praising the brand’s stylish design, pleasant scents, and moisturizing formula.
However, some consumers have expressed concerns about the brand’s pricing. Critics argue that Touchland’s hand sanitizers are significantly more expensive than others on the market. This could potentially create a barrier for those who cannot afford to pay a premium for hand sanitizers.
Overall, Touchland’s appealing aesthetics, functional design, and ethical claims have earned it a loyal following. But like any brand, it’s not without its criticisms and concerns.
Conclusion: The Verdict on Touchland’s Purity
On the surface, Touchland presents itself as a clean, cruelty-free, and vegan brand. They commit to ethical practices and are transparent about their ingredients. However, the lack of third-party certifications makes it challenging to verify these claims definitively.
While the brand has earned considerable praise for their innovative approach to hand sanitizers, the high price point is a downside that can’t be ignored.
Ultimately, while Touchland’s claims are promising, more transparency and third-party certifications could further cement their status as a clean brand. Consumers should always remain informed and critical, holding brands accountable for their claims and actions.
