Nivea is a well-known brand in the skincare industry, but it's important to note that their products may not fall under the category of "clean beauty" as defined by some standards. Clean beauty typically refers to products that are formulated without potentially harmful ingredients such as parabens, sulfates, phthalates, and synthetic fragrances. While Nivea does offer a range of products that cater to different skincare needs, it's advisable to carefully review the ingredient lists to determine if they align with your personal preferences for clean beauty. Remember, everyone's definition of clean beauty may vary, so it's essential to research and make informed decisions based on your own skincare goals and values.