Vegan & Organic Skincare

How to Start a Vegan Skin Care Line

12 Mins read

You’ve decided to start a vegan skincare line! That’s great.

Now what?

There is a lot of preparation and planning that needs to go into a successful business, and you are about to find out the most important steps to choosing the right product as well as marketing your new vegan beauty products.

How to Start a Vegan Skin Care Line

1. Gather the supplies

Your skincare line requires a variety of supplies to function.

At a minimum, you will need glass containers for your products, sterilized equipment for mixing and containers for packaging.

You will also need essential oils and extracts to make the products smell good and feel good on your skin.

For measuring, you will need various tools including a scale (preferably digital), measuring cups (including smaller spoons), and other specialized measuring tools depending on the type of product you are making.

Once you have gathered the basic materials needed to start your skincare line, it’s time to begin experimenting with recipes from an established book or website.

If you’d like to create your own recipes, consider purchasing or borrowing library books about vegan skincare or soap-making in order to learn about how the ingredients interact with each other in certain combinations.

Generally speaking, most natural soaps contain mainly water mixed with some type of oil or butter that is sauteed over low heat until it reaches trace consistency.

It is important not only to know what ingredients work best together but also what equipment is needed in order to safely prepare them.

2. Perform research

You can learn a lot about vegan skincare products and the benefits of such products by reading books and magazines devoted to vegan lifestyles.

You can also look through catalogs that specialize in vegan beauty and skincare products.

If you are interested in creating your own skincare line, you may want to find out what other companies are doing, what they’re researching, and which ingredients they’re using.

In this way, you can take the best from what other businesses have done and use it to inspire your own product development.

3. Prepare essential oils, extracts, and fragrances

You’ll want to begin by sourcing your ingredients from a trusted supplier.

Make sure you’re getting certified vegan products, and you should be able to source everything through our website!

If you’d rather go it alone, here’s a shortlist of some of the more popular ingredients in vegan skincare recipes:

  • Lavender oil has been used for centuries as an ingredient in cosmetic applications such as perfumes and soaps. It’s a natural antiseptic and exfoliant, making it ideal for acne-prone complexions. Lavender also makes an excellent face mask when combined with almond flour or oatmeal.
  • Peppermint extract is one of the most common sources of fragrance in skincare products because of its fresh smell and ability to relieve muscle tension. It can be used on its own or mixed with other oils to create custom fragrances! However, peppermint extract should not be used on sensitive skin types as it may cause irritation.

When using essential oils like lavender or peppermint extracts (or any new ingredient), make sure to test them first before applying them directly onto your face!

You never know how sensitive your particular skin type might be until after you’ve introduced something new into your routine; this is especially true for those who suffer from allergies or asthma already!

4. Study the science

You will need to know how to choose the right products for different skin types. The human face is not one-size-fits-all when it comes to skincare.

Skin can be greasy, dry, or a combination of both, and people with sensitive skin need to be especially careful about what they put on their faces.

Understanding how to evaluate your own skin type and how each ingredient works is an essential part of putting together a solid product line.

A good basic skincare routine includes:

  • Cleansing
  • Exfoliating
  • Toning
  • Moisturizing
  • Sun protection

5. Determine your niche

Once you have a general idea of what your vegan skincare line will be, you should choose a niche.

The most general niche would be vegan skincare in general, but there are many more specific niches such as moisturizers, face cleansers, body washes, and exfoliants.

If you’re not sure which to choose, think about the ones that interest or excite you the most.

Then consider how profitable each one is and how well it could potentially sell.

It would do no good if you spent a lot of time and money creating products that no one wants to buy or has any interest in buying.

You can also look into the margins offered by different kinds of vegan skincare products to help determine which ones are most worth investing your time and money into.

6. Make a list of potential business names

Once you’ve decided what your business will sell, it’s time to decide on a name.

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The name of your business should define the purpose and products of your company, as well as help, shape the public’s perception of your company.

When coming up with potential names, think about how each one might affect customers’ view of your company.

For example:

  • Does the name reflect my values?
  • Is it clear and memorable? (e.g., not similar to any other skincare line)
  • Is it easy to pronounce? (e.g., not too similar to any other skincare line)
  • Is it easy to remember? (e.g., not too similar to any other skincare line)
  • Is it easy to spell?

7. Develop a business plan

Establishing a business plan is essential for knowing how much product to make and what types of raw materials you will need.

When developing your business plan, consider the following questions:

  • What types of raw materials will I need to buy?
  • How much do these materials cost wholesale?
  • How many products does each batch of my recipe yield (ie how many times will this amount of raw material stretch)?
  • What is the ideal markup for my product so that it remains affordable but also sustains my business?
  • Do I want to begin production from home or in an office space? If from home, can I adequately accommodate production in a room or area of my house with respect to keeping it clean and organized? If in an office space, how much will the monthly rent be?

8. Launch a marketing campaign

Your marketing strategy will depend on your target customers and your budget.

You can start off with a simple website that describes your company’s values, services, and products.

If you decide to sell online, then you’ll need to accept payment via credit cards.

A social media page is a good way to interact with customers and generate interest in your products.

A blog is a good way to discuss industry developments or offer tips and advice for people who love vegan skincare products as much as you do!

You may also want to consider creating business cards, flyers/pamphlets, or newsletters (or all three!) in order to spread the word about your new venture.

If there are local businesses that align well with yours (spas, salons), try reaching out so they can sell some of the items in their stores!

How Much Money Do You Need to Start a Vegan Skincare Line?

There’s no way to predict how much it will cost to start a skincare line.

It can range from as little as $100 to as much as $250,000.

The cost depends on what type of product you plan on making.

If you want to start by making soap only, that would be the least expensive option.

If you want more variety in your product line (creams, lotions, cleansers), then it will certainly be more costly because of the equipment needed.

It also depends on where you are located and whether or not you have access to any laboratories with equipment already set up.

There are many costs involved in starting a skincare business—from purchasing ingredients and packaging materials (containers) to buying equipment and paying for laboratory space or renting time in a laboratory that has its own equipment set up already.

Then there are costs associated with marketing such as printing stationery, labels, and designing your website (if applicable).

It is better to start small—maybe just sell locally at craft fairs first so that you know if there is even demand vegan products before investing thousands of dollars into something that may not be successful.

What Are the Best Vegan Ingredients to include in Your Vegan Skincare Line?

  • Aloe Vera: is a plant rich in antioxidants and vitamins that reduce redness, scars, and skin irritation.
  • Black Seeds: are high in vitamins A and C, which neutralize free radicals that damage skin cells. These seeds also prevent breakouts and can be used to treat acne scars.
  • Burdock Root: contains polyacetylene which inhibits the growth of cancer cells. It reduces inflammation, fights bacteria, and can be used to treat eczema.
  • Vitamins A & E: contain antioxidants like resveratrol that prevent premature aging of the skin.

Is It Too Late to Start a Vegan Skin Care Line?

The short answer: Absolutely not.

Veganism is on the rise, and beauty sales are on the rise as well. Both of these facts bode well for your business’s future.

There will never be enough vegan skincare options in the market because each product will appeal to a different audience.

Some products might be more expensive so they’ll appeal to a higher-income consumer base.

Other products might have certain ingredients like lavender or coconut that attract other consumers who are looking for those specific scents, or maybe they have sensitive skin and need something soothing, etc.

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You can always find a niche for your vegan products!

What Should You Do if Your Vegan Skin Care Line Doesn’t Take Off?

If your business doesn’t take off and your sales aren’t growing, you may have to make some tough decisions. Here are a few things to think about:

  • If you don’t have enough customers, you need a marketing plan that will attract more customers.
  • If costs are too high or if competitors’ prices are too low, you may need to lower the price of your product or change how it is made so that it costs less to produce.
  • You can also try changing your product or its features in order to make it more appealing and increase sales.
  • To get more funding or support, you may want to consider finding investors who will invest money in exchange for an ownership share in the company. This is only recommended if you still like the idea of your vegan skincare line and want it to succeed but don’t have enough resources by yourself.

What Are the Legalities of Starting a Vegan Brand?

Now that you’ve got all of the pieces in place for your vegan beauty brand, it’s time to get it up and running.

When starting a vegan business, there are four main types of intellectual property rights that you need to be aware of:

1. Trademark

Used to distinguish your products from those sold by competitors.

2. Copyright

Used to protect original works such as formulas or written content.

3. Patent

Used to protect new inventions. (unique ingredients in formula)

4. Trade secret

Protects confidential information regarding your beauty business.

What’s the Best Way to Get Customers to Try Out Your Vegan Skin Care Line?

The way to get your name out there is to provide free samples, and we’re not talking just five or ten. This is a long-term strategy, so make sure you have enough product to give away!

Try giving away small starter kits at vegan trade shows or conferences.

You can also partner with other vegan companies by offering them wholesale discounts in exchange for promoting your new business.

1. Social media

There are a lot of people on social media, so if you target the right audience, free samples could be a great way to reach them. Just remember that some vegans may be opposed to buying products from nonvegan companies!

2. Provide free consultations

Offering a free consultation can help you learn more about potential customers and find ways to address their needs and concerns. If they feel seen heard understood by you their salesperson then they’ll trust what you say when it comes time for purchasing decisions

How to Obtain Special Licenses to Sell Vegan Skincare Products

  • Contact your state’s department of consumer affairs.
  • If you live in a state which does not have a department of consumer affairs, contact the taxation and revenue department.
  • Complete an application for a business license and pay the fee required to obtain one.
  • Obtain a wholesale license if you are purchasing products from other wholesalers or manufacturers to sell on your website, at festivals and markets, or through retail stores that sell your products on consignment or with terms such as 60-day net, 30-day net, etc.
    • This will allow you to purchase products without paying sales taxes in advance for items that will be resold.
    • If you have not already done so, this is also the time to complete an application for a resale permit or seller’s permit (required by some states).
    • Resale permits and seller’s permits are used as proof that you are reselling items purchased from wholesalers and manufacturers; they do not exempt you from paying taxes unless you also have a wholesale license number on file with them and give it to your vendors when ordering products from them.
    • Do keep in mind that some states do not require this step if you do not plan to sell products at festivals and markets within their borders – check with your state!
  • A tax ID number is required whether or not you have employees working for your company who need to be paid (part-time or full time), but if they don’t need to be registered under the business name then there is no need for the tax ID number unless it is required by law (check local laws).
    • This can be obtained online or by filling out IRS Form SS-4 with all necessary information including the mailing address where forms will be mailed once processed successfully; make sure all documents submitted include the names of both parties involved so there aren’t any issues later down the road – always double-check everything before sending off anything concerning legal matters!

Do I Have to Have a Brick and Mortar Store for Your Vegan Skincare Company?

You do have options here.

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If you don’t want to go the brick and mortar store route (and I don’t blame you, that’s a LOT of work), then luckily you have other ways to get your product out into the world.

Selling online is one option, as well as selling through markets and/or sales reps who will sell for you to shops in your area.

Or if you feel like doing some legwork yourself, then why not sell to department stores, pharmacies, health food stores, and beauty supply stores in your area?

These are ALL places that would be open to carrying vegan products.

How Much Should You Charge for Your Vegan Skincare Products?

At the end of the day, people will pay a premium for quality ingredients. If you’re offering a high-end product that delivers on its promises, then you can charge accordingly.

However, you don’t want to set your prices too high or too low. For example, if your product is at the same price point as a popular skincare brand—but doesn’t have the same level of quality—then customers probably won’t buy it.

On the other hand, if your vegan skincare line costs significantly less than other products on the market (and are equally as good), then consumers may view it as inferior and not bother buying it.

The goal is to price your skincare products competitively in order to appeal to existing customers who are already loyal to other brands.

To figure out what “competitive” means in this case, you’ll need to do some market research and find out how much consumers are willing to pay for certain types of products in different categories.

This information will help you determine what kind of pricing strategy would work best for your business model (e.g., cost-based pricing vs value-based pricing).

How Do You Protect Your Formulas From Being Copied by Competitors?

One way to protect your company and formula is by filing a patent. There are different types of patents, so be sure you are filing the correct one.

The type of patent you file should be based on your specific product or invention. In order to receive a patent, your product must be new and useful, meaning no one else has claimed it yet and it has an actual function.

Receiving a patent can also take years, so make sure that if you do not want your recipe shared outside of the company beforehand that everyone signs an NDA (non-disclosure agreement).

Patents are very important in the cosmetic industry; even though there are so many products out there already, each one is slightly different from another with mainly only chemical ingredients being changed.

How to Make Sure All Your Products Are Absolutely Free of Animal Ingredients?

As a vegan or vegetarian cosmetics manufacturer, it is your responsibility to ensure that all of your products are 100% free from animal ingredients.

To this end, you may consider registering with one of many vegan certifying organizations, which will give you the stamp of approval as well as a certification that can be featured on product labels and marketing materials.

This will reassure consumers that they are choosing a cruelty-free brand.

If a vegan certification is not available to you for some reason, make sure to explain in detail the ingredients present in your products and the way they were obtained.

Where Should You Sell Your Vegan Skin Care Products?

Your own website is a great place to start, but don’t limit yourself. The local community provides several opportunities to reach customers directly, such as at shops, farmers’ markets, and special events.

Once you have established your store presence, it’s time to think about expanding beyond your immediate region.

Think about where your target market lives and how they are spending their money.

Social media can be an important tool in this regard; a robust follower base on Facebook or Instagram can help you identify cities for expansion as well as inform your marketing approach.

You should also do some research into potential distributors who can take care of sales and marketing for you so that you can focus on production.

Final Thoughts

Here are some things to consider when you begin your vegan skincare line business: don’t skimp on the ethics (veganism) and make sure that it’s 100% cruelty-free.

If you’re confident in your product you can always sell it at a higher price; consumers are willing to pay more for ‘clean’ products.

You will also have to be prepared for some customers to ask where they can buy your products because they’re not available online (yet!).

Make sure to provide them with all the information, including your website and social media channels so they can stay up to date on new launches.