Founded by Johan Bergelin, a life-long art connoisseur, 19-69 is a Swedish beauty brand that has rapidly gained a reputation for its commitment to clean, sustainable beauty. The brand’s name, 19-69, is a reference to counterculture and the year of many significant cultural events. Bergelin took inspiration from different cultures across the world throughout different decades to create a brand that represents liberal, unrestricted and evolving beauty.
19-69 offers a range of products including perfumes, cosmetics, and skincare, each with a unique narrative that defines its character. The brand’s ethos revolves around transparency, sustainability, and a steadfast commitment to quality. As a result, 19-69’s products are crafted with a careful selection of ingredients that are both safe for the skin and the environment.
The brand’s commitment to clean beauty is evident in their bold claims of being cruelty-free and offering a range of vegan products. But how genuine are these claims? This article intends to delve into 19-69’s claims and assess if it truly qualifies as a clean beauty brand.
Understanding the Meaning of Clean Beauty
Clean beauty goes beyond just being a trend. It represents a lifestyle choice, a commitment to choosing beauty and skincare products carefully to ensure they are free from harmful ingredients. Clean beauty brands are expected to be completely transparent about their manufacturing processes and the ingredients used in their products.
The hallmark of clean beauty is the absence of ingredients that have been linked to harmful health effects. This includes, but is not limited to, parabens, phthalates, sulfates, and synthetic fragrances. Additionally, clean beauty also implies the use of ethically sourced ingredients and eco-friendly packaging, further contributing to the overall sustainability of the brand.
In essence, clean beauty means products that are not toxic to the skin, not harmful to the environment, and not tested on animals. The credibility of a clean beauty brand, thus, heavily depends on its adherence to these principles.
The Significance of Cruelty-Free and Vegan Claims
Cruelty-free and vegan claims hold significant weight in the clean beauty industry. A cruelty-free claim implies that the brand does not test its products or ingredients on animals at any stage of product development. Vegan claims, on the other hand, assert that the products do not contain any animal-derived ingredients or by-products.
These claims are not just ethical statements but are indicative of the brand’s commitment to ensuring their products are safe and kind to all living beings. They also play a significant role in attracting customers who are conscious about their choices and are looking for guilt-free beauty options.
However, it’s crucial to note that these claims are often self-regulated. Without proper certification and validation from recognized bodies, these assertions may not hold ground. Therefore, it’s essential to delve into these claims and verify their authenticity.
19-69’s Commitment towards Clean Beauty
19-69 takes its commitment to clean beauty seriously. The brand ensures that their products are free from harmful ingredients like parabens, phthalates, and synthetic dyes. A scan through their product ingredients reveals a clear emphasis on using natural and safe synthetic ingredients that are kind to the skin.
As part of its eco-friendly approach, the brand uses recyclable materials for its packaging. For instance, their perfume bottles are made from hand-pressed glass and can be easily recycled, reducing their overall carbon footprint.
Moreover, 19-69 emphasizes transparency in their operations. They provide detailed ingredient lists for all their products, thus allowing consumers to make informed decisions. It is clear that 19-69 is walking the talk when it comes to clean beauty.
Delving into 19-69’s Cruelty-Free Claims
19-69 proclaims that it is a cruelty-free brand. This means that they claim not to engage in animal testing at any point during their production process. However, the brand does not appear to hold any certifications from recognized bodies such as Leaping Bunny or PETA which raises questions about the authenticity of their cruelty-free claim.
Lack of certification does not necessarily imply that the brand engages in animal testing. It might be due to a variety of reasons including the cost and time required to obtain such certifications. But from a consumer perspective, certified cruelty-free status adds an extra layer of trust and reliability.
In conclusion, while 19-69’s cruelty-free claim is commendable, it would be more reassuring if backed by relevant certifications.
Examining 19-69’s Vegan Product Range
19-69 makes it clear that not all their products are vegan, which is a transparent and honest stance. They provide a list of their vegan-friendly products on their website, enabling customers to make informed choices. This includes a variety of their perfumes, making it possible for vegan-conscious consumers to experience their unique fragrances.
While the brand does not offer a fully vegan range, their effort in creating and segregating vegan options deserves appreciation. It shows their commitment to accommodating different lifestyle choices and respecting consumer values.
However, it is important for 19-69 to consider expanding their vegan range and transition towards becoming a fully vegan brand. This would not only increase their market appeal but also strengthen their position as a clean and sustainable beauty brand.
Public Response to 19-69’s Ethical Stance
The response to 19-69’s ethical stance has been largely positive. Customers appreciate the brand’s commitment to clean beauty and their efforts to provide cruelty-free and vegan options. The brand’s focus on transparent ingredient lists and recyclable packaging has also resonated well with the conscious consumer base.
Nonetheless, there are areas where 19-69 can improve. Many consumers have voiced the need for recognized cruelty-free certification and a wider range of vegan products. These improvements can help 19-69 solidify its position as a truly clean brand.
Conclusions: Is 19-69 Truly a Clean Brand?
In conclusion, 19-69 shows a significant commitment to clean beauty, both in terms of product formulation and packaging. They offer cruelty-free products and are transparent about their vegan offerings. These efforts align with the principles of clean beauty.
However, the lack of recognized cruelty-free certification and a fully vegan range are areas that the brand can improve upon. While these factors do not necessarily discredit the brand’s clean beauty efforts, they are crucial for solidifying trust with conscious consumers.
Therefore, while 19-69 has made commendable strides towards clean beauty, there are steps they can take to strengthen their claims and position themselves as a true leader in the clean beauty industry.