As people become more mindful about what they put into their bodies, the same consciousness is trickling down to what they put on it. Consumers are now eager to invest in products that are not only effective but also uphold ethical and environmental standards. The beauty industry is no exception to this trend, with ‘clean beauty’ becoming a buzzword for brands that claim to be cruelty-free, vegan, and free from harmful chemicals.
While ‘clean beauty’ may sound like a new concept, it’s the beauty industry’s answer to consumers’ growing demand for products that are safe, ethically sourced, and eco-friendly. Such brands are gaining traction as they align with consumers’ lifestyle choices and values, especially among younger generations who champion sustainability and animal rights.
However, with every trend comes the challenge of discerning genuine claims from marketing gimmicks. And that’s where understanding the brand’s ethos and practices becomes crucial. In light of this, we investigate one such brand that has been making waves in the beauty industry – Viseart.
Understanding Viseart: A Brief Company Profile
Viseart, a Parisian beauty brand, is renowned for its professional-grade makeup products. Launched in 1997 by Anastasia Sparrow, the brand focuses on delivering high-quality, versatile beauty solutions. Viseart boasts products that are cruelty-free, vegan, and free from harmful chemicals — aligning with the clean beauty ethos.
The brand is best known for its eyeshadow palettes, which are highly regarded among professional makeup artists and enthusiasts alike for their pigmentation and blendability. Viseart touts its products as being developed in a cruelty-free manner without compromising on quality or performance.
However, to validate Viseart’s claim of being a ‘clean’ brand, we first need to understand what ‘clean beauty’ truly entails.
Breaking Down ‘Clean Beauty’: What Does It Mean?
‘Clean beauty’ is a term that has no standard or legal definition. However, it is widely accepted to mean products that are mindful of human health, the environment, and animal welfare. In essence, clean beauty brands focus on the following:
- Cruelty-Free: Products are not tested on animals at any stage of the product development.
- Vegan: No animal-derived ingredients are used.
- Free from harmful chemicals: Products do not contain ingredients linked to harmful health effects, such as parabens, sulfates, and synthetic fragrance.
Now, with a clearer understanding of what ‘clean beauty’ encompasses, let’s delve into Viseart’s cruelty-free and vegan claims.
Is Viseart Cruelty-Free? Unraveling The Facts
A key aspect of ‘clean beauty’ is being cruelty-free, which means that the products and their ingredients have not been tested on animals. Viseart claims to be a cruelty-free brand, and their claims holds true. Viseart is recognized as cruelty-free by PETA’s Beauty Without Bunnies program, a widely acknowledged certification where brands pledge not to conduct, commission or pay for any tests on animals for ingredients, formulations, or finished products.
This means that you can use Viseart’s products with the assurance that no animals were harmed in their production. However, being cruelty-free does not necessarily mean that the products are vegan. So, let’s explore Viseart’s vegan claims next.
Investigating Viseart’s Vegan Claims: What We Found
Vegan products are those that do not contain any animal-derived ingredients. According to Viseart, many of their products are vegan. However, it’s important to note that not all their products are vegan, as some do contain ingredients like beeswax and carmine.
Their vegan-friendly options are clearly marked on their website, making it easy for consumers to make informed choices. Nonetheless, Viseart’s vegan claims are not currently certified by any independent organization. This means that the responsibility lies with the consumers to verify the ingredients in each product.
How Does Viseart Compare to Other Clean Beauty Brands?
Comparing Viseart to other clean beauty brands reveals that they are indeed on par with industry standards. Like other reputable clean beauty brands, such as RMS Beauty, Ilia, and Kosas, Viseart is committed to ethical practices and transparency.
However, unlike some of these brands, Viseart is not entirely vegan, as some of their products contain animal-derived ingredients. This is in contrast to brands like Cover FX and Milk Makeup, which are 100% vegan.
Despite this, Viseart’s dedication to creating high-quality, cruelty-free products aligns with the overall philosophy of clean beauty.
The Impact of Clean Beauty: Why It Matters
The clean beauty movement is not just a trend; it’s a response to consumers’ demand for transparency and accountability. By investing in clean beauty products, consumers can positively impact their health, animal welfare, and the environment.
Clean beauty brands like Viseart are setting a positive example by showing that it is possible to deliver high-performance products without resorting to harmful ingredients or unethical practices. While there’s more work to be done, the rise of clean beauty brands is a step in the right direction towards a more ethical and sustainable beauty industry.
Conclusion: Is Viseart a True Clean Beauty Brand?
Based on our investigation, Viseart largely upholds the principles of clean beauty. They are indeed a cruelty-free brand, and while not all their products are vegan, they provide clear labeling to help consumers make informed choices.
Although there’s room for improvement, particularly in obtaining official certification for their vegan claims, Viseart’s commitment to ethical practices and transparency is commendable. Therefore, we can conclude that Viseart is a clean beauty brand to a significant extent, and their strides towards fully embracing the clean beauty ethos are worthy of recognition.
