RANAVAT is an up and coming luxury skincare brand that takes inspiration from the ancient Indian science of Ayurveda. The brand prides itself on creating high-performance formulas that are made from certified organic and wildcrafted ingredients. RANAVAT aims to offer a “royal” skincare experience with products that are both clean and effective. In addition to this, the brand has also claimed to be vegan and cruelty-free, which has further heightened its appeal among consumers.
The brand was founded by Michelle Ranavat, who was inspired by her Indian heritage and wanted to create a skincare line that represented the beauty and richness of her history. Michelle Ranavat believed in the power of Ayurvedic principles, so she used them as the foundation for her product formulations. Thus, RANAVAT was born, offering a range of products including serums, masks, toners, and more.
RANAVAT’s mission is to create a line of skincare that is not only luxurious and effective but also clean and safe for the environment. The brand believes in the power of botanicals and uses them extensively in their formulations. RANAVAT has made a name for itself in the beauty industry, but the question is, does it live up to its claims of being a clean, vegan, and cruelty-free brand?
The Rise of Clean Beauty: A Brief Overview
Over the past decade, there has been a significant shift in consumer preferences towards clean beauty products. People are now more conscious about what they apply to their skin, and as a result, brands that offer clean, vegan, and cruelty-free products are thriving. Research shows that the clean beauty industry is expected to reach an astounding $22 billion by 2024, highlighting the growing demand for such products.
The rise of clean beauty can be attributed to an increased awareness about the potential harm of synthetic and chemical ingredients in beauty products. Consumers are now demanding transparency from beauty brands and want to know exactly what they’re applying on their skin. As a result, brands that prioritize natural and organic ingredients are gaining popularity.
Clean beauty isn’t just about ingredients, though. It’s also about ethical manufacturing practices. Brands that are cruelty-free, meaning they do not test on animals, and vegan, meaning they do not use any animal-derived ingredients, are considered a part of the clean beauty movement. This is where RANAVAT’s claims come into play.
What Makes a Brand ‘Clean’ and ‘Cruelty-Free’?
“Cruelty-free” and “vegan” are terms that are often used interchangeably, but they mean different things. A cruelty-free brand does not test its products on animals at any stage of product development. A vegan brand, on the other hand, does not use any animal-derived ingredients in its products. A brand can be cruelty-free but not vegan if it uses ingredients like honey or beeswax, which are derived from animals but do not necessarily involve harm or cruelty.
A “clean” brand refers to one that does not use harmful or potentially harmful ingredients in its formulations. The definition of “harmful” can vary, but generally, it refers to ingredients that have been linked to health issues, like parabens, phthalates, and certain types of sulfates.
Brands that claim to be clean, cruelty-free, and vegan must meet these criteria. For a brand to truly be considered clean, it must be transparent about its ingredients and manufacturing practices. Now, let’s look at how RANAVAT fares in this regard.
RANAVAT’s Claims: Cruelty-Free and Vegan Products
RANAVAT asserts that it is a cruelty-free and vegan brand. According to its website, the brand does not test its products on animals, nor does it use animal-derived ingredients in its formulations. This would make it both cruelty-free and vegan, according to the definitions discussed earlier.
The brand’s commitment to cruelty-free practices is reflected in its Leaping Bunny certification. The Leaping Bunny program is a globally recognized certification that guarantees a brand does not conduct, commission, or condone animal testing. Thus, RANAVAT’s Leaping Bunny certification lends credibility to its cruelty-free claims.
However, the veracity of RANAVAT’s vegan claims is a bit more complex. While the brand states that it does not use animal-derived ingredients, there is currently no independent certification to verify this claim. But let’s investigate further to see if all of RANAVAT’s ingredients truly align with its vegan claims.
Investigation: Are RANAVAT’s Ingredients Truly Clean?
RANAVAT boasts of formulations that are free from harmful ingredients and are made from certified organic and wildcrafted ingredients. To verify this, a closer look at the ingredient lists of its products is needed. For instance, one of RANAVAT’s popular products, the Mighty Majesty Fortifying Hair Serum, includes ingredients such as Amla extract, Jasmine oil, and Sunflower oil, all of which are derived from plants and have known benefits for hair.
Of course, a single product doesn’t represent the entire brand. However, a review of several other products shows consistent use of plant-derived ingredients and absence of harmful chemicals. This indicates that RANAVAT’s formulation strategy aligns with its clean beauty claims.
It’s important to note that while RANAVAT seems to strive for clean formulations, this doesn’t exempt them from causing potential allergic reactions in some individuals. Just because something is “natural” or “clean” doesn’t make it inherently safe for everyone, so always do a patch test before trying a new product.
Testing RANAVAT’s Cruelty-Free Claim: The Rules and Regulations
As mentioned earlier, RANAVAT’s cruelty-free claim can be substantiated with its Leaping Bunny certification. This certification is administered by the Coalition for Consumer Information on Cosmetics (CCIC), a group of eight national animal protection groups. To become Leaping Bunny certified, a brand must meet rigorous criteria, including not testing on animals at any stage of product development and maintaining a supplier monitoring system to ensure that its ingredients are also cruelty-free.
RANAVAT’s Leaping Bunny certification is a strong evidence of its commitment to cruelty-free practices. However, this certification does not automatically make a brand vegan, which is where RANAVAT’s next claim comes into play.
Is RANAVAT Really a Vegan-Friendly Brand?
RANAVAT asserts that it is a vegan brand, implying that its products do not contain animal-derived ingredients. As mentioned earlier, the brand does not have an independent certification to verify this claim. However, a review of the ingredients in its products reveals the extensive use of plant-based ingredients, and no apparent use of commonly known animal-derived ingredients.
While this suggests that RANAVAT is indeed vegan-friendly, it’s important to note that there are thousands of cosmetic ingredients available, and some of them can be animal-derived without being obviously so. Unless a brand has a vegan certification from a reputable organization, it’s difficult to be 100% certain.
Regardless, based on the available information, RANAVAT appears to make a sincere effort to align with vegan principles in its formulations, lending some weight to its vegan claims.
Conclusion: The Verdict on RANAVAT’s Clean Beauty Claims
Based on the information gathered, it appears that RANAVAT is indeed a clean and cruelty-free brand. The brand’s commitment to using plant-based ingredients and its Leaping Bunny certification support these claims. As for its vegan claim, while there is no independent certification to confirm this, a review of its products suggests alignment with vegan principles.
However, like with any brand, consumers should always do their due diligence. Check the ingredients list, look for credible certifications, and if needed, reach out to the brand for further information. But as it stands, RANAVAT seems to be a promising player in the clean beauty industry, living up to its claims and offering consumers a luxurious, yet ethical and clean skincare experience.
